Are people hanging around on your website and checking out multiple pages, or are they bouncing right after landing on your page? Fortunately, there is a metric for that – it’s called bounce rate.
What is bounce rate?
According to Google, the bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
There are several reasons that contribute to a high bounce rate of a website or web page.
For example, a website visitor may leave your site if there are issues with website design and usability. Or, the visitor may leave the site if they have found what there were looking for on that single page, and had no interest or need to go to other pages.
Why your website or web pages may have high bounce rate:
A high bounce rate is a result of several factors, including:
Single page visit – If you have only one page on your website, Google Analytics does not register multiple page views unless the user has reloaded that page. This is why a single-page site has a high bounce rate.
Incorrect implementation of tracking code – If you are seeing high bounce rate on a site with multiple pages, make sure that you have properly added the Google Analytics tracking code to all your pages.
Website design – If you have properly added the tracking code in all of your pages but you are still seeing a high bounce rate, try:
- Redesigning the entrance pages
- Optimizing your ads and keywords to better reflect your page content
- Optimize your pages or posts so that they are more relevant to the search terms that bring people to your site, with ads you are running or with keywords you are targeting
How to improve your bounce rate
1) Break down long posts
Most people have shorter attention spans. When they see long posts, they become overwhelmed, just like a student going through massive texts of English literature.
Instead, try splitting your long posts into separate posts. Or, you can add pagination to break up the content into more digestible and small chunks. (Click here to learn how to chunk your content.)
2) Improve usability of your website
Make your content readable by organizing into a structure and using large fonts, white space, large headlines, bulleted lists, and good color contrast. Use responsive layouts that allow for quick and easy navigation on all browsers and platforms.
3) Display your search box
If you are going to use helpful functionality such as search box on your website, don’t make it difficult for your readers to search for it. Display it prominently on your website, probably above your main navigation or at the top of your sidebar.
4) Provide quality content
People love quality content. Write content with a clear message. Break up a large chunk of text into easy to read sections using headers and sub-headers. If possible, tailor your content according to the needs of your visitors or what they enjoy reading the most. Make it free from spelling and grammatical mistakes. Lastly, include a clear call to action and links to the next steps.
5) Remove distractions
I see so many websites still using flash banners and autoplay audio and video. People do not like these distractions and intrusions that break their reading experience. Cutting out distractions leads to lower bounce rates, while also increasing your conversion rates.
6) Color contrast
Color contrast help transform a plain and dry story into a pleasing and exiting once. And if done incorrectly, it can turn the most exciting piece of content into a chunk of indiscernible whites and grays. Use colors and patterns to draw people to the important parts of your pages.
7) Be careful when placing ads
Avoid using standard ad units. These days, not only readers do not pay attention to ads, but Google has also started penalizing pages having too many ads placed above the fold.
8) Show related content
Once a reader has read your blog post, he or she may want to read more on that similar topic. Showing related post right after the end of a blog post will help readers click more pages on your site, thereby, reducing high bounce rate dramatically.
Use WordPress plugins such as YARRP that display related post along with a thumbnail or in a bullet list format, which also increases click-through rate (CTR).
You can show related posts based on categories and tags. The more relevant the posts are, the higher click-through rate you will receive.
Related article: 5 Powerful Related Posts WordPress Plugins for Bloggers
9) Make your navigation easy
Your blog needs to have easy to find user navigation. Visitors on your blog needs to able to find what they are looking for quickly and easily. If they can’t, they will definitely leave your blog.
10) Interlink your articles
This is another tactic you can use to retain readers on your website for longer. Try to interlink your blog posts as much as possible.
According to ProBlogger, the main goal of interlinking your blog posts is to make it easier for search engine robots to crawl and index all of your pages, as well as see the structure of your website.
Related article: How to Interlink Your Articles the Proper Way
11) Make your website look gorgeous and load faster
The first impression is the last impression. This is true for blogging too. Whenever a visitor lands on your blog, the first thing they notice is your blog’s loading time and blog design. So, make your landing page does not take a long time to load. And for your blog, always use professional theme.
Over to You
Have you used any of these tips to reduce bounce rate on your website? Have you any tips to share to improve bounce rate? Did I miss any important tips on how to improve bounce rate? Please share your ideas in the comment section below. If you found this article useful, please share, like, and/or comment to show me you love and support.
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