3 Ways to Optimize Your Blog Images for Better Rankings

How to Properly Optimize Image for a Blog Post
How to Properly Optimize Image for a Blog Post

Do you know how to optimize image for a blog post? Have you ever optimized an image for your blog posts? If not, follow these three steps to optimize images quickly.

If you are blogging for a while about something, you probably must have used images in your posts, well, not that much, but at least, one or two at most to enhance readability.

But, inexperienced bloggers, usually those who recently started blogging, either do not seem to care about SEO, or they do not understand the value of if, never optimize images at all.

As a result, either their blog posts do not display in search engines, or even if they do, usually take a chunk of time to display properly, because the image are not optimized (resized and are huge in size).

In today’s post on how to optimize image for a blog, I will show you exactly how to optimize your images before uploading them on your blog post or a page.

There are many ways to do it, but I have found these three methods that are really effective and efficient.

3 ways to ‘properly’ optimize image for your blog post:

Way #1: Insert Image Description on Alt, Title, and Description Tag

imagesJust like you optimize your blog posts with keywords in the title, URLs, headers, and throughout the content, you must also optimize your images so that it is easy for search engines find them.

As we already know, search engine cannot read an image, that is why we can utilize the title, name, and alt tags of the image property to make them it more SEO-friendly.

When you are inserting image into your blog post or page, insert the descriptive title of the blog post, with main keyword, into the title, name, description, and alt tag. Do not leave any fields.

Way #2: Rename the Image Name

Most bloggers, when they are in hurry or simply being careless, simply download an image and upload it on their blog post, without even renaming them.

You may argue that you have already inserted the description in the alt, title, and description tag (outlined above), and why should you care renaming them, right?

Well, if you have inserted images description, but have not renamed it, then you have NOT optimized image correctly!

socialsearchJust consider another blogger, who is competing against you, follows these two steps to optimize an image, who do you think Google will rank better? Of course, the smarter guy!

So, to gain one more top spot on SEO rankings, you have to follow both of these steps for optimizing an image.

If you download and post an image named image25.png, then later, search engine would not pop your site when someone searches for image with a keyword, say, “beautiful fish.”

But, had you renamed the image to ‘beautiful_fish.png’, then search engine will have quickly displayed your site in the search engine results.

So, I advise you to rename image with descriptive name which includes your main keyword!

Way #3: Resize the Image

Here’s another thing many bloggers, particularly who don’t care about SEO, do: they download images from the web, which would be big, way bigger in size, often used for printing purposes, and upload it on their blog post.

Then they resize it manually, without cropping it.

optimize-colorAlthough the image display small than the original size, the image will still take a lot of time to download as it is only resized (not cropped).

The best way to resize image would be to use a photo editor, like Photoshop or PaintPro for example, and crop the image to a smaller size.

You will simply make a copy of the image, resize it, and then save it for the web (which makes the file size smaller, while preserving the quality of the image)

Conclusion: How to Optimize Images for a Blog Post

Knowing how to optimize image before using them on blog post will not only make your content more SEO-friendly, but also give you better search engine rankings and decrease page download time.

You need to have a photo editor to crop image. Photoshop can be expensive, but if you have Windows OS, then you can use its free PaintPro software to crop images easily before posting them on your blog post.

Over to you: Do you know any other tips to optimize images for your blog post? Please share in the comment box (below) …

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