What is SEO writing?
SEO writing is search engine optimization writing. In SEO writing, you basically use specific phrases (also known as keywords or keyword phrases) in your articles in a particular way to grab the attention of search engines.
Why would SEO writing so important for websites?
Well, simply because you need to drive those people (traffic) searching for those specific keywords to your site, make them stay longer on your site, and buy your products or services, or click on your ads.
In short, they need search engine’s help to guide people to your site.
The best way to get search engines to point people to your site depends partially in writing good, relevant, and search engine optimized content.
Other factors also include, such as: videos on your site, how others interact with your site, and how they refer to your site from other sites.
In addition to writing SEO articles, there is another thing you need to consider: once the search engine guides a potential reader to your site, you must now write for that reader too – not just for the search engine.
So, you need to create an interesting balance creating content for search engines and for the reader, which we will talk about in a while.
Basics of SEO Writing for SEO Writers
1) Find the ‘right’ phrase or keywords for your site
First of all, you will have to find the ‘right’ phrase or keyword phrase for your site. The easiest way for beginner SEO writers to find these ‘right’ phrases (or keywords) is to go to Google’s Keyword Planner tool and get creative.
I highly suggest that you go in as a new writer, not an SEO expert, with a keyword phrase in your mind, and then insert that into the Keyword Planner tool.
Look out what results are displayed in the search result, and note down what the columns that describe:
- How many searches are performed for that keyword phrase in a month
- How much competition is for that keyword phrase
- From this practice, you should also consider adding alternative (complementary) phrases to your SEO writing
Once you have identified the keyword phrases that you will use as a SEO writer, all you need to do is use them in certain areas of your site or articles that you are writing. Those areas are particularly:
- Page titles and headlines (h1)
- Subtitles such as h2 and h3
- Meta tags
- Links to other pages of your site (or external site) that are relevant to that phrase
- And, within the “content” itself
2) Keyword Frequency
If you are just starting out as a SEO writer, do not take above tips to the “T” and use excessive keyword phrases in all of above. In fact, stashing your content with tons of phrase is a bad practice – known as “keyword stuffing.”
So, do NOT stuff keywords. Be natural.
There are tons of other people out there that seem to disagree to the “perfect” percentage, most probably there is not a “true” prefect percentage.
I have written for clients who wanted keywords as anywhere between 3% to 7% for their content. There are WordPress plugins such as Yoast SEO that allow you to see what your number (keyword density) is.
As for beginner writers like us, we should be lucky that our client already knows what percentage of keywords they want in their content. Sometimes, they even have an SEO expert to help them with this.
But for those who cannot write …
3) Start writing for humans
Yes, that’s right! You must focus your efforts on writing for the humans, and not for the search engines. What do I mean by this? Well, as a writer, you must bring all of your talents to make your SEO content jibe with the true human message that it contains.
In other words, you must make your people want to refer your site to others, link to it, and als0 talk about it, simply because …
4) SEO writing is not that important … at all
As a SEO writer, you also need to know another aspect of SEO writing. You may have a jaw dropping copy that Google will ever lay its little hand on, but you may still not get plenty of search traffic to your site. Why?
Well, search engines also look at other things: how other people interact with your site and how they refer to your site. If your site is not viewed as an “authority” – a go to hub on a particular subject – that will impact your website’s search engine rankings.
If you website is new, that may also influence your search engine rankings. And if your site has too many keywords in your articles and does not read as human, that will also further push your site lower in the search results.
What your site requires, in addition to SEO writing, is interaction.
What is Referrals?
Referrals means people talking about you, and sharing your content sites such as Twitter, Facebook, YouTube, or any other popular blogs, and saying that you should go and read your content!
So, your next step in becoming an expert SEO Writer?
Now that you have got the basics down, and still want to become an expert SEO writer, then your next step is become really good at SEO.
After that, comes polishing your SEO knowledge, and I find CopyBlogger to be one of the “go-to hub.” In addition, I recommend that you take classes at MediaBistro, Writers Digest University, and WOW-Women on Writing.
Each of these sites can or will run classes on SEO writing now or in the future. If they don’t, simply ask them for more information because it’s a very lucrative field for beginner writers.
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