49 SHOCKING BLOGGING FACTS. Remarkabe Blogging Discoveries and What They Mean to YOU.

47 interesting facts about blogging

Many marketers, around 2 in 3, say their company blog is the most “critical” asset to their business. They are probably true because blogs are an awesome channel to connect and engage with your audience.

If you are still not sure whether you need a blog or not, here are 47 interesting facts about blogging that will make you respect this advertising tool for the first time in your life.

  1. Justin Hall, a freelance journalist from US, was the first blogger. He posted his first blog in 1994.
  2. In 1999, there were only 23 blogs. Today, there are over 1.5 billion blogs on the Internet.
  3. 75% of Internet users read blogs every day. (Source)
  4. 81% of US online consumers trust information and advice from blogs. (Source)
  5. 74% search online for consumer electronic reviews before buying. (Source)
  6. The most popular blogging platforms are WordPress (45%), Blogger (35%), Tumblr (9%), and others (11%). (Source)
  7. 15% of bloggers spend 10 or more hours each week blogging. (Source)
  8. 25% of bloggers are using mobile devices for blogging. (Source)
  9. Over 50% of internet users are active blog readers. 40% of them are male and 60% are female. (Source)
  10. People started blogging so that they could become a writer. (Source)
  11. Writing anywhere from 21-54 posts more indexed pages (helps search engines & SEO efforts) and 97% more inbound links. (Source)
  12. Creating, optimizing, and promoting content is keys to filling up the top of your sales and marketing funnel with more website traffic and leads. (Source)
  13. 1 in every 5 bloggers updates his/her blog daily. Most of the blogs are read in the morning between 7 AM to 10 AM. (Source)
  14. A blog is powerful enough to influence a purchase. Businesses that blog get more visitors to their website. Almost half of the companies in the US use blogs for the purpose of marketing their product/services. (Source)
  15. More than 60% of blogs are in English. (Source)
  16. Blogs are 63% more likely to influence purchase decisions than magazines. (Source)
  17. Bloggers aged between of 21 and 35 dominate blogging, totaling more than 53%. (Source)
  18. Images in articles tend to boost the number of views by 94%. (Source)
  19. Blogging 16-20 times a month earns business as twice as much traffic – more than those businesses that blog 4 times a month or less. (Source)
  20. With daily updates, companies, totaling 78%, have seen a higher tendency to obtain a customer as a direct result of their blogs. (Source)
  21. More than 2/3rds or bloggers have not updated their blogs in over a year. (Source)
  22. Blogs are the most valuable type of content, according to more than a 1/3rd of today’s marketers. (Source)
  23. Writing anywhere from 21 to 54 posts can significantly boost traffic to your blog by 30%. (Source)
  24. Blog posts that are shared on Twitter and Facebook got 149% more inbound links than those not shared on social media at all. (Source)
  25. “Useful, Important, Critical, Free, discounted, best, top” were the terms used by approximately 80% of companies in reference to their blogs. Email marketers have shown blogging to be the most significant explanation for increased email traffic, given those who blog see two times as much email traffic as those who do not. (Source)
  26. GM’s blog, written by senior execs, saves the company $200,000 a year. (Source)
  27. An online retailer knows its blog results in sales, as it earns 172% ROI and 10% of the company’s site traffic (Source)
  28. 71% of respondents who maintain blogs for a business report that they have increased their visibility within their industries through their blogs. (Source)
  29. Blogs are the #1 most trusted social media source. (Source)
  30. Blogs keep growing – in volume and value. 6.7 million people blog on blogging sites and 12 million blog via social networks.
  31. 70% of people say blogs influence what they buy. (Source)
  32. Websites with blogs have 434% more indexed pages (helps search engines & SEO efforts) and 97% more inbound links. (Source)
  33. Blogging builds TRUST. (Source)
  34. Blogs speaks for your brand. (Source)
  35. There are more than 80 known languages utilized in blogosphere. (Source)
  36. Business that use blogs receive 67% more leads. (Source)
  37. Marketers that consistently blog are 13 times more likely to enjoy positive ROI. (Source)
  38. 70% of people learn about a company from blog articles than ads. (Source)
  39. Blogs have been rated as 5th most trusted source for accurate online information. (Source)
  40. The leading blogging site in the US is Blogger which has over 46 million unique visitors each month. (Source)
  41. Blogs can give you credibility and authority. (Source)
  42. 80% of daily blog visits are new. (Source)
  43. The only thing blogging costs you: your time. (Source)
  44. Publish your post on Thursday to get the most social shares. Publish a post on Thursday too. (Source)
  45. Blogs that post every day generate 4 times more leads than those that posts weekly or less. (Source)
  46. Blogs with more social media followers get more traffic and backlinks. (Source)
  47. Once you reach 51 posts, your blog traffic goes up by 53%, which goes up by 3 times after reaching 100 posts and by 4.5 after 200. (Source)

Over to you: Do you think these facts will give you enough reasons to start blogging for your business? Did I forget to mention something interesting about the blogging world? Please share it in the comment box below. 

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