Before, people used to see static websites only. These days, blogs are everywhere. Even static websites are adding blogs…
Today, individuals use blogs to express their opinions, whereas businesses use blogs to promote their products and services to customers.
This way, blogs do have few advantages over a static website.
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1) Easy to Set Up
They are not like ‘traditional’ static website.
You need to know many things – HTML, CSS, PHP, and other languages. That is not all…
You will also have to create a page, upload it to the server, check the page to see its format and layout displays correctly, and everything else are in the ‘proper’ place.
If they are not displaying correctly, you will have to open each page and modify the code, then upload it on the server, and check it again.
On the other hand, if you were creating a blog, you follow few simple steps: you simply log in, write your blog, and click on ‘Publish’ button.
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2) Easy to Create ‘Fresh’ Content Regularly
Because it is extremely easy to post on a blog, you can frequently post new content on your blog. This provides fresh content on your blog on a regular basis.
‘Fresh’ content is very beneficial for your readers because it keeps them coming back to your site to read new posts.
In addition, search engines also like fresh content, and can assist sites to rank higher in search engines.
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3) Easy Customization
There are several easy ways you can create a blog, for free, using services such as Blogger, Tumblr, or WordPress.
And, if you have your own domain, you can easily install the blogging software on your website server, for free again.
Most blogging software, also known as free blogging services, offers many options for ‘customizing’ the appearance and feel of a blog.
You can either choose a blog template with just one column or use two columns, three columns, or no columns at all.
You can change the colors and fonts.
You can change everything else to make your blog look different, unique, and appealing to your audience.
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4) Easy to Enhance Its Capabilities
Blogging software or blogging services also provide you with tons of free plugins and apps to enhance the functionality of your blog.
For example, most blogging services offer Social Media plugins to make it easy for your readers to share your content on Facebook, Twitter, Pinterest, and other social media sites.
This will help spread the word of your blog to other people. SEO plugins can help with the SEO of your blog, making it more attractive to search engines.
There are thousands of plugins available to help you generate more income through your blog.
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5) Easy Interaction
Blogs allows you to easily interact with your readers. Most blogs often have a comment section to allow people to leave a comment.
On some popular blogs, you can also see lively discussions happening in the comment section. Interactivity is a valuable tool for a business site.
Just by reading comments, the business owner can quickly view the opinions of their customers, and even respond to their concerns.
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Conclusion – Why Blogs are Important for You?
You see, blogs are so easy to set up there is absolutely no reason not to have one.
If you have a business, you can use the blog as a tool to keep your customers updated about your services, products, and special offers, or simply have a conversation with them.
Posting interesting and ‘fresh’ content on a regular basis will keep your customers, readers, and visitors coming back for more, and keep them happy. 🙂
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