Writing a business About Us page is a daunting task for many small business owners for several reasons. First, they it feels awkward to them to write about themselves. Second, when they have something to say, as soon as they open their WordPress blog, they go blank.
They forget how long they have been doing this, why they love it doing it, and most of the times, forget about their business name. But writing a compelling About-us page doesn’t have to be a dreadful task, as you’ve imagined. Just craft a nice, readable, and flowing page that you are proud of.
Something that informs them “who you are”, “what your core values” are, and “what they can expect” from you. It’s that much easy! J
One thing I learned as a freelance writer is that: people often love to do business with someone who they know and can trust? That’s the power of crafting out good web pages, including “testimonials”, “services”, and “product pages”, and not just only “about us” page.
Simply let them know about yourself, and you give them reason to give back the trust you need to move the business forward.
Here are the 5 best tips on writing a business “about us” page.
1. What’s your story?
For a brief moment, simply think about all the experiences you went through while running your business, including the funny ones, the proud ones, surprising ones.
Select a story that captures the bottom message line of your business, and what that means to you. Then write that story to tell it to your customers in your “about us” page. For now, include the launching of your business, or the first contract you got from a client, or the third anniversary of your business.
Just make it short, simple, and sweet, and you’ll be just fine.
Avoid telling the company history is details. Instead, tell a brief story that introduces them to your business, explains your true values, and grab their attention to keep them want to learn more.
2. What are Your Qualifications?
We often get caught up telling a captivating story, and all of a sudden, we forget to mention to write down our business qualifications.
Your customers want to know why they should choose you over others. Build their trust by sharing your experience in the field, years of experiences, any accolades or rewards you earned, and some famous people you’ve worked for.
This will give your customers a reason to trust you, and most importantly, do business with you.
3. What do you look like?
When someone is searching for “about us” page in your site, then it’s a clear signal that they are interested to learn more about you. It could be their first visit, or just discovered you on Google, or they might be thinking to buy something from you but wanted to build the trust first.
But clearly, it’s a sign of interest. Congratulation! This is a great time to open up and let them in to your world. For example, display images of your team members, include your pictures to get personal, and don’t use stock photos. Use real staff pictures. In fact, put pictures that display the outside of your office building, hoarding board, office dog, guards, motorbike stands, and so on.
All these images will build a more compelling story to tell your customers.
4. What They Can Get From You?
When raised this question, often than not, we think of listing all the services and products that we sell. You’re wrong. People are expecting to learn the types of business you are involved in, what experiences you have garnered over the past years, your success stories, what makes you stand out, among others.
Don’t use this page to pre-sell your products. About us page is used to bring out the human aspect of the business – your core values, dreams, visions, and more importantly, experiences.
5. Where they can know you … more
While writing “about us” page, link a page to social media sites, like Twitter, Facebook, and Google Plus among others. Check out how I post my blogs on social media sites. Providing these outside posts help builds credibility and trust with your customers.
In other words, if something goes wrong, people know that you can easily be found on other networks. As customers, we often like to see how the company uses these social media sites to make judgments on the type of business they are in.
There you have it: 5 best tips on writing effective about us page. What important points do you include in your about us page?
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