It’s April again and everyone are again starting to talk about, well, the new Penguin update and they’re scared.
The rumor that’s making the round is that this year’s Penguin update will be more ruthless than last April’s Penguin.
This year, people owning online businesses are getting worried whether their site be slammed just like so many last year.
If you’ve been concerned about these latest SEO updates, then below are 6 ways you can protect your site getting slapped by Google.
1. Monitor your backlinks
Begin by checking whom you’re linking to. How many links are you getting from high PR site vs. low PR sites?
Most websites link to “spammy” (low quality) sites.
If you have been getting links from link farms, send an email immediately asking them to remove a link to your website. As you remove each spammy site off yours, keep a record of it!
You might require to log this for future reference so that you do not get slapped by Google. You can send the file to Google requesting for reconsideration.
There are handy SEO tools that will help you monitor your backlinks.
Stick to your favorite and audit your link every month!
2. Saturate your anchor density
Another way of getting Penguin penalties is having high density anchor for money-related terms.
Keeping track of the density of anchor text for major keywords are vital.
When you build new links, anchor density will change proportionally. So run a anchor density check for important keywords, money for example; make sure that anchor density for money terms are under 15%.
In the past, people have used anchor density of 50% or more for particular keyword terms without Penguin penalties.
However, when the keywords are focused on “money” terms, then it could cause you problems. When anchor density gets high, build brand term or noise to saturate the percentage.
3. Site’s link profile
Another way to get prevent your website from Google SEO penalties is to maintain a healthy link ratio: earned links vs. unearned links.
While monitoring your site’s link, try to keep a healthy balance between image vs. text vs. mentions.
Likewise consider the link location: header vs. sidebar vs. content vs. link list vs. paragraph.
In addition, try to spread out your site’s link into blog posts, pages, CMS, link directory, and social accounts.
If you suspect that too many links are coming from social networking sites, then it signifies imbalance to Google Penguin.
To stay out of Google penalties and protect your website, quickly build alternate link building campaign to build a healthy link profile.
4. Keep a close eye on your Webmaster Tools
Setting up your Webmaster Tools account is very crucial to monitor your site quickly.
There are many site owners who don’t set up webmaster tool, at all. With webmaster tool, you can quickly see what Google sees: problematic links.
Keeping a close eye on them will allow you to identify and then remove low quality backlinks that can land your site getting slapped by Google.
Keeping track of your site’s health for, let’s say, crawl and page errors, or server errors will help you be aware of them and solve the problem BEFORE they become penalties.
5. Create Google Analytics alerts
When you create an Intelligence Events Alerts, Google Analytics will start to send you notification whenever something changes in your site, decrease in traffic flow, for example.
When there is a drop of traffic, it’s generally an indication of some problems with your site.
So using the alert, you can quickly review your site and backlinks, and solve them before they are subject to BIG Google Penguin attacks.
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