67 SOCIAL MEDIA FACTS. You’ve never heard before

Social media has changed pretty much everything we do on the Internet these days. I bet you probably do not remember a time before social media.

That is why I have compiled these 67 crazy facts about social media that will blow your mind. You can even share them with your connections to show them how knowledgeable you are.

Overall Social Media Statistics

  1. Social media has overtaken porn as the number 1 activity on the web. (Source)
  2. Only 7% of marketers say they do not use social media for their business. (Source)
  3. 93% of marketers are using social media. (Source)
  4. 2 billion access social media sites via mobile devices with 189 million Facebook users being ‘mobile only.’ (Source)
  5. 71% of social media participants say they are more likely to purchase from a brand they follow online. (Source)
  6. Around 46% of web users will look towards social media when making a purchase. (Source)
  7. Social Networks and blogs now account for nearly a quarter of the total time Americans spend online. (Source)
  8. 23% of brand marketers are developing social media strategies but are still struggling to execute. (Source)
  9. 62% of marketers said SOCIAL MEDIA BECAME IMPORTANT TO THEIR marketing campaigns in the last 6 months. (Source)
  10. 59% of marketers are using social media for 6+ HOURS EACH WEEK. (Source)
  11. Social media has a 100% LEAD-TO-CLOSE RATE than outbound marketing. (Source)
  12. 91% of mobile Internet access is for social activities with 73% of Smartphone owners accessing social networks through apps at least once per day. (Source)

Facebook Statistics

  1. Facebook have over 10 million “apps.” (Source)
  2. Facebook drive approximately 23% of all traffic across the entire Internet.
  3. Facebook has adds 500,000 new users every day – i.e. 6 new profiles every second.
  4. Over 5 Millions of Facebook Users are under the age of 10. (Source)
  5. Facebook population is almost 4 times greater than the USA’s. (Source)
  6. 23% of Facebook users check their account at least 5 times a day. (Source)
  7. Almost one-quarter – 23% of
  8. 91% of local searches say they use Facebook to find local business online. (Source)
  9. Auto-posting on Facebook DECREASES likes and comments by 70%. (Source)
  10. 95% of Facebook users LOG INTO THEIR ACCOUNTS DAILY. Of all the minutes they spent on the Internet, 15.8% are spent on Facebook. (Source)

Twitter Statistics

  1. There is a total of 1.3 billion Twitter accounts, but only 320 million are active. (Source)
  2. Almost have of them – 44% – have never sent a tweet. (Source) <<CLICK HERE TO TWEET THIS CRAZY FACT!>>
  3. 87% of people are aware of Twitter, 27% login everyday, 37% login via mobile device, and 60% of them are located outside the US. (Source)
  4. Tweet photos: a picture is worth a thousand words. (Source)
  5. 25% of Twitter users follow a brand. (Source)
  6. 42% of people use Twitter to learn about the products/services, 41% to provide opinions about products/services, 31% ask for opinions about products/services, 28% look for discounts/sales, 21% purchase products/services, and 19% seek customer support. (Source)
  7. 38% of total Tweets are conversational; 4% are spam; 6% are self-promotional; 9% are moderately interesting; and 43% babble. (Source)
  8. There are 231.7 MILLION ACTIVE TWITTER USERS who spend an average of 170 minutes each month on the network. (Source)
  9. 76% on Twitter post status updates. (Source)
  10. The average age of user on Twitter is 39. (Source)

Google+ Statistics

  1. Google+ has 500+ million users, out of which only 343 million users are active. (Source)
  2. Google+ has over 67% male users. (Source)
  3. The +1 button is hit at least 5 times a day.
  4. Animated GIFs are still the most engaging type of post on Google+. (Source)
  5. 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities. (Source)
  6. Google+ is geared towards content marketing: allowing new & easy distribution. (Source)
  7. Mark Zuckerberg (founder of the Facebook) has more Google+ followers than Larry Page (co-founder of Google) <<CLICK TO TWEET THIS FACT!>> (Source)
  8. 925,000 new users join Google+ every day. (Source)
  9. 70% active companies have their Google+ pages (Source)
  10. More than 40% digital marketers professionals use Google+. (Source)

LinkedIn Statistics

  1. LinkedIn has 238 million users and 1.5 million LinkedIn groups. (Source)
  2. 27% of those users access LinkedIn using their mobile.
  3. 50% of LinkedIn users have their Bachelor’s or Graduate degree. (Source)
  4. 42% of them update their profile information regularly. (Source)
  5. 81% of users at least belong to one group. (Source)
  6. LinkedIn has over 3 million company pages with over 1 billion endorsements. (Source)
  7. Every second two new members join LinkedIn. (Source)
  8. LinkedIn in used in over 200 countries, in 20 languages. (Source)
  9. 41% of millionaires use LinkedIn. 94% of recruiters use LinkedIn (Source)
  10. LinkedIn gets 30,000 long-form posts each week. (Users with long-form content have an average 1,049 connections.) (Source)

Pinterest Statistics

  1. Shoppers referred from Pinterest are 10% more likely to make a purchase than other social networks. (Source)
  2. Pinterest is the 3rd MOST POPULAR SOCIAL NETWORK in the US, in terms of traffic. (Source)
  3. 80% of all Pinterest pins are actually repins. (Source)
  4. Food is the top category on Pinterest making up 57% of discussions. (Source)
  5. 35% of Pinterest user visit exclusively through mobile devices. (Source)

Instagram Statistics

  1. Instagram has over 200 million active users. (Source)
  2. There are more than 35 million SELFIES posted on Instagram. (Source)
  3. 300 million photos uploaded to Facebook everyday via Instagram (Source)
  4. Instagram is extremely interactive. There are 575 likes and 81 comments by Instagram users every second. (Source)
  5. Instagram users like to share. Over 1 billion photos have been uploaded to the social network. (Source)

YouTube Statistics

  1. For the 18-49 age group, YouTube has greater reach than any cable network. (Source) <<CLICK HERE TO TWEET THIS FACT!>>
  2. YouTube has over 1 billion unique visitors per month and reaches the coveted 18-34 year old demographic more than any cable. (Source)
  3. Over 3 Billion videos are viewed each day on YouTube. (Source)
  4. YouTube mobile gets 400 million views a day. (Source)
  5. YouTube is the 2nd largest search engines behind Google. (Source)

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    • Yes, I think a killer marketing plan is essential for any business to thrive online.

      The first step starts with knowing what your users really are interested, among other things.