Effective web design principles are crucial for conversion.
You may implement the world’s best conversion boosting strategies, but if your website design looks ‘crappy’ then it will not do you much good – i.e poor Google Analytic metrics (high bounce rates, low pages per visit, low time on site, and low conversions).
The design is not something only graphic designers have to think about. The design is also a means for marketing. The design is your ultimate product, your brand, and how it works.
The more you learn about website design principles, the better results you will get.
Effective web design principles are crucial for conversion.
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Here are nine (9) effective website design principles that will make your website look aesthetically pleasing, engaging, effective, and not to mention easy to use:
Every single web pages and posts on your website need to have a goal. Well, not always, but would be better for more conversion. How to have a goal for your web design, you ask.
Well, ask yourself these questions:
- Do you want to offer some information (tips, “how to” use, steps, etc) about a particular topic or product or services in your industry?
- Do you want to entertain your readers with insightful ideas and thoughts and help make their lives better?
- Do you want to foster user interaction to make your website engaging and interesting?
- Or, do you simply want to conduct a business transaction – i.e. sell products or services? Each page of your website needs to have a clear purpose and to fulfill a specific need for your website users in the most effective way possible.
Remember, not all of your web pages have to have a goal, though. But having ‘clear’ goals for most of your web pages/posts will definitely boost website engagement and conversion ratio.
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If you are running a blog on your website or somewhere else, you quickly realize that most of your visitors want information quickly. If they do not find what they are looking for, they leave your site, which hurts your bounce rate – i.e. sites with high bounce rate is not helpful for a lot of reasons.
So, ask yourself:
- Is my web pages and posts easy to read and digest?
- Is the message communicated clearly?
If you are stuck, use effective website design principles such as organizing the information on your web pages/posts using headers (h1,h2, h3, etc), bullet points and ‘quotes’ instead of large bulky chunks of text, cutting down all the rubbish.
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3. Web Fonts
Generally speaking, I have found that using Sans Serif fonts such as Arial, Open Sans, and Helvetica are pleasing to the eyes and makes text easier to read online. Sans Serif fonts are modern looking but also without many decorative touches.
Likewise, the ‘idea’ font size for reading easily online is 16px, and also 18px (my website use 18px).
I highly advise that you stick to a maximum of 3 different fonts to give it a consistent look.
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Good use of color palette can help boost user experience on your website. Colors that complement each other create harmony and balance.
On the other hand, using distinct colors for the text and the background will make it easier for the eyes. Lively colors generate emotion, and therefore, used sparingly.
Lastly, white space or negative space is an effective website design principles that give your website a modern and clean look.
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Images, on the other hand, speaks 1000s of words.
That is why choosing ‘right’ images for your website can effectively connect with your audience and position your brand in a favorable manner.
Do not have high quality professionally taken photos? Why not purchase stock photos in bulk to enhance the look and feel of your website.
In addition to using images, also, consider using infographics, videos, and graphics that can be more effective at communication your message than even the most well-written content.
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Navigation is all about how easy it is for your readers/visitors to move around your website and take action.
Some effective website design principles for navigation include creating a logical page hierarchy, using breadcrumbs, designing ‘clickable’ buttons, and following the ‘3-click-rule’ allowing the visitors to find the information they are searching for within 3 clicks.
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7. Mobile Friendly
These days, most visitors to your website use their mobile devices with various screen sizes to access your website. If you want to boost web traffic and conversion, it is important to consider making your website mobile-friendly.
To make your web design mobile friendly, you can either rebuild it use mobile plugins or snippets or you could spend some $’s to build a new dedicated mobile site optimized specifically for mobile users.
8. Load Time
Does your website take ages to load? If that happens, it could hurt your website performance.
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Though the Internet connection speed has gotten faster and faster over the years, resist the temptation to place too many animations, flashy graphics, and videos on your web pages and posts.
Even if you think these elements will properly display on your visitor’s computer, it will obstruct their reading comprehension, hurting website engagement. So, unless you are sure that they are needed, do not use multimedia that often. Use them sparingly.
Even if you choose to do so, make sure to offer a plain text version of your web pages and posts for your visitors to access.
Conclusion: 9 Effective Website Design Principles 2016
The success of your website depends on its usability. Good website design offers a seamless experience for your visitors, which boost your online success – i.e. low bounce rates, more clicks through, more conversions, etc.
The 9 effective website design principles we discussed in this article will help you stand out from the crowd and help you become more successful.
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Over to you: Do you have any effective website design principles to share? Go ahead, and share in the comment box below.
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