Today, I’m not trying to tell you how your business requires a freelance copywriter like me!
I’m only here to explain few benefits of copywriting for your small business.
So, are you ready?
Here it goes.
Know the benefits about your products/services
You must be probably wrecking your brain out now and yelling…
“What? Is he nuts? Of course, I know all the benefits of my products/services!” you say.
Uh huh! Are you sure about that?
Let’s consider my friend Sam, for example. He’s running a small business that sells recycled paper items – envelopes, gift bags, wrapping bags, etc.
He mentions this fact all over his landing page – that his product is made from recycled papers, and so on.
“So what,” I ask!
Just because his products are made from recycled papers doesn’t make it a benefit for his audience.
He’s only talking about the feature of the product, not its benefit.
This is a huge mistake that a number of copywriters make on their websites.
If Sam would walk up to me and tried his sales pitch on me, the conversation would probably go on something like this:
Sam: “Hey Abi, you should check out my product. It’s made from recyclable items.”
Me: “So what?”
However, if he didn’t go on talking about the benefits, but focused a little more on the benefit, the conversation would be something like …
Sam: “Hey Abi, by purchasing my recycled product, you will help the environment, and at the same time, help us all build a better world to live in.”
Me: “Wow, that’s interesting. I had never thought something like that before…”
(It might sound a bit corny, but it’s just an example)
By stating a benefit – what the product will do for me – you’ll come across as someone who understands me and knows how to fulfill my desire.
Your benefit could be a number of things: just like Sam’s, or it could help someone save money, make more money, get them inside a VIP lounge or something.
The only thing that matters is what your products will do for them – i.e. how it will change their lives for the better.
So, without wasting your time, list all your benefits immediately.
Once you’ve figured out all the benefits your product/service will offer to your audience, write it down in your web copy.
The most important information should always go first … so get your benefits first, within first paragraph if you can.
Your website visitors (potential customers) are looking for the benefit – not the feature – of your products/services, but they don’t want to work too hard to spot it themselves.
Do them a favor: spell it out for them so that they’ll stumble upon it. if there are more than one benefit, list them in a bulleted list to grab their attention.
Don’t be shy – your benefits will help you sell your product – so go on and make a noise about them for as long as you can.
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