Do YOU Make This Copywriting Mistake?

Hi,

Today, I’m not trying to tell you how your business requires a freelance copywriter like me!

Really!

I’m only here to explain few benefits of copywriting for your small business.

So, are you ready?

Here it goes.

Know the benefits about your products/services

You must be probably wrecking your brain out now and yelling…

“What? Is he nuts? Of course, I know all the benefits of my products/services!” you say.

Uh huh! Are you sure about that?

Let’s consider my friend Sam, for example. He’s running a small business that sells recycled paper items – envelopes, gift bags, wrapping bags, etc.

He mentions this fact all over his landing page – that his product is made from recycled papers, and so on.

“So what,” I ask!

Just because his products are made from recycled papers doesn’t make it a benefit for his audience.

He’s only talking about the feature of the product, not its benefit.

This is a huge mistake that a number of copywriters make on their websites.

If Sam would walk up to me and tried his sales pitch on me, the conversation would probably go on something like this:

Sam: “Hey Abi, you should check out my product. It’s made from recyclable items.”

Me: “So what?”

However, if he didn’t go on talking about the benefits, but focused a little more on the benefit, the conversation would be something like …

Sam: “Hey Abi, by purchasing my recycled product, you will help the environment, and at the same time, help us all build a better world to live in.”

Me: “Wow, that’s interesting. I had never thought something like that before…”

(It might sound a bit corny, but it’s just an example)

By stating a benefit – what the product will do for me – you’ll come across as someone who understands me and knows how to fulfill my desire.

Your benefit could be a number of things: just like Sam’s, or it could help someone save money, make more money, get them inside a VIP lounge or something.

The only thing that matters is what your products will do for them – i.e. how it will change their lives for the better.

So, without wasting your time, list all your benefits immediately.

Once you’ve figured out all the benefits your product/service will offer to your audience, write it down in your web copy.

The most important information should always go first … so get your benefits first, within first paragraph if you can.

Your website visitors (potential customers) are looking for the benefit – not the feature – of your products/services, but they don’t want to work too hard to spot it themselves.

Do them a favor: spell it out for them so that they’ll stumble upon it. if there are more than one benefit,  list them in a bulleted list to grab their attention.

Don’t be shy – your benefits will help you sell your product – so go on and make a noise about them for as long as you can.

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