Bringing highly targeted traffic to your site is one of the most important aspects in the Internet world. Ask any successful website owners or web masters, and he/she will tell you how important it is to drive traffic to ones website(s).
That means the success of your online business does not entirely rely on your website itself.
You could have the world’s amazing idea.You may even have excellent products or services to offer. You could even have a ‘jaw-dropping’ website design with high quality content on it.
However, if you do not use the ‘right’ strategies to advertise your website, your site will NOT drive traffic that you need to make a healthy income!
Attracting ‘targeted’ traffic to ones site is something that one should take seriously to succeed in this competitive online world and make a living.
the success of your online business does not entirely rely on your website itself.
Luckily, for you, there are marketing tools that can help any website marketer to promote his/her website and drive tons of traffic. One of the most popular and of course, effective, method is using Google AdWords.
How Does Google AdWords Work?
Google is the biggest search engine on the planet. It receives over 200 million daily searches through its various services.
As Google has become the number one search engine today, website marketers are very interested on having their web pages display higher in the search result pages – i.e. in the top 10 positions on its first page to be exact.
Why achieve higher rankings?
Well, achieving high ranking can mean driving higher number of traffic to one website. Many advertisers also use Google’s search result pages to advertise their products and services with ads and links.
In the years following this, Google finally launched its Google AdWords service as a way for businesses to advertise their products and services to a specific group of audience.
Google AdWords can immediately drive traffic to your website, 100% guaranteed! Google displays relevant text based ads on its search result pages as “Sponsored Links”.
So, whenever someone search for a particular keyword, Google AdWords program display these relevant ads in a particular section – top and sidebar – of the page, giving much needed exposure to the sites listed.
Google AdWords can immediately drive traffic to your website, 100% guaranteed!
How to use Google AdWords?
Using Google AdWords to drive targeted traffic to your site is simple. Here are few steps that you can follow to use Google AdWords to your advantage:
- First, open an account with the Google AdWords service.
- Second, indicate your ‘target’ audience – language and country. This is extremely important because you want to advertise your products and services in countries where it can be sold.
- Thirdly, create an ‘ad group.’ This includes designing the ad, selecting keywords to target, determining minimum cost-per-click (CPC) that you are willing to spend, and defining bid amounts.
The Most Important Step…
The most important step in creating a successful AdWords marketing campaign is using an ‘effective title tag.’ It has to catch the attention of your prospects/visitors in order to be effective.
A title tag is a short phrase, and the most important aspect of your AdWords marketing campaign. So, make sure that you make it attractive, concise, and catchy. Use title tags to describe your website clearly and accurately.
With a clear message, you will drive more leads that are ‘qualified’ that will eventually convert into sale. Therefore, the importance of selecting ‘proper’ keywords cannot be overemphasized.
With a clear message, you will drive more leads that are ‘qualified’ that will eventually convert into sale.
Using Keyword Variations
In addition, use keyword variations on your ad campaign as it allows you to adapt and reach more prospects. Using variations of your ad text will increase the chances of your ads being ‘properly’ served.
- In broach match, keywords are ‘targeted’ in a loosely defined manner. Here, the ads will display based on the keywords that have been queried by other users.
- In exact match, the ads being displayed matches exactly to the query being types.
- In phrase match, a keyword phrase set to phrase match will only appear when the exact phrase is searched on.
- A negative keyword filters out unwanted pages.
Defining a Budget
Once you have determined what title tag to use in your ad, the next thing for you to do is ‘define’ a budget to maximize the exposure of your website.
Google AdWords advise that you set aside daily budget for each campaign. However, you must do your own due intelligence to figure out a budget that is ‘fit’ and ‘affordable’ to your needs.
Determine Maximum Cost / Click
In addition, you must also figure out the maximum cost per click. In this step, Google will most likely recommend a cost per click, but you are allowed to try other options.
Typically, a number one position is not ‘ideal’ as it can attract useless clicks and unwanted traffic to your site.
Number two position, on the other hand, is more preferred as it prevents useless clicks and drive traffic with a higher conversion rate.
Conclusion: How to Use Google AdWords to Drive Traffic to your Website
In conclusion, Google AdWords is definitely one of the best ways to give your site the maximum exposure. Warning: Google AdWords should not be your only sole advertising campaign. Nonetheless, it will surely going to help you drive all the important and hungry traffic that you require to generate maximum profits.
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