How to do Keyword Research with Google Keyword Planner

Let’s look at how to do keyword research with keyword planner , Google’s new keyword research tool that have replaced the old Adwords Keyword tool, just few months back.

Yes, I’ve seen certain changes on the interface of the keyword planner too, nonetheless, it’s still is user-friendly, not to mention it is absolutely FREE.

What is Keyword Research?

According to Wikipedia, “Keyword research is a practice utilized by webmasters, especially SEO experts, to research/find search terms that people use in search engines like Google, Yahoo, and Bing.

SEO consultants research for keywords, or keyword phrase(s), to achieve higher rankings in their desired keywords.

SEO experts use software tools, or online free services to find profitable keyword lists for their site/blog.

Related article: Best FREE Keyword Research Tools

Why Keyword Research is Important

There are several benefits of keyword research. The first and the most important of them all is that proper keyword research will help rank your website on the 1st page of Google, drive hundreds of hungry and targeted traffic to your site, and ultimately, boost your site’s rankings.

In fact, most Internet Marketers (IMs) think that you should do a thorough keyword research before you even set up a site/blog. It’s that important!

If you think you have no clue on how to do keyword research using free search tools such as keyword planner, then I’ve covered the ground for you, though.

How to do keyword research with keyword planner – Step-by-step guide:

1. Visit Google Keyword Planner

The first important step on how to do keyword research with keyword planner is to visit the Google’s Keyword Planner Tool site. You need a Google account to be able to use keyword planner tool. Sign up here for free Google account if you don’t have one).

2. Type Your Keyword

Once you’re inside keyword planner, type your keyword, or keyword phrase, to find more about it – it’s search volume per month, competition, among other things.

In addition, you can use specify the landing page, or the category of the product or service you’re interested in.

3. Select Other Parameters (Optional)

In addition to using the above 3 keyword research options, you can filter your search by its average search volumes per month, country, and language.

The benefit of “customizing” your search filters is to get list of highly searched terms that people use to find product and services similar to yours. Higher searches per month means more people are searching for it. No one wants to target keyword phrase that aren’t searched for, would they?

Well, for best results, search for keyword phrases that have at least 1,000-2,000 searches per month to ensure that you’ll get enough traffic and sales once you reach the 1st page on Google search result page.

Once you’re done, click on the “Get result” button.

4. Keyword Groups and Ideas

After you press the “Get result” button, you’ll see a list of keywords that are relevant to your main keyword phrase you typed in Step 1.

Keyword lists are grouped by relevance (on the “Ad group ideas”), or simply listed by relevance (on the “Keyword ideas” tab).

If you’re not satisfied by the result, you can always click on the “Modify search” button to change the keyword phrase, or other filters to get a set of new keyword list.

Likewise, you can also click on the “tabs” to sort your keyword list by average monthly searches and competition.

5. Save Your Keyword List

Once you’re happy with the set of keywords, click on the “Download” button at the top to save your set of keyword lists on your computer.

Check the “Segmentation” option to know average searches for each month of the year (this is optional).

Now, click on the “Download” button to save complete the process of how to do keyword research with keyword planner tool. Save it as “Excel” file to view it on the MS Spreadsheet.

Conclusion of How to do keyword research with keyword planner

Now that you know how to do keyword research with free tools such as keyword planner, you still need to filter out a lot of keywords that may not be worth going after.

Click here to learn how to find profitable keyword list for your site/blog. We’ll look at additional test to see whether the list generated by keyword planner is really worth going after. In this article, we’ll cover a simple method to filter out almost 70% of keywords so that you’re left with only those lists that will help you quickly rank in the search engine result page.

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