If there’s one basic element you want to consider to increase traffic for your website, then you’ll need to remember two things: selecting proper keywords and optimizing your website with those keywords.
Selecting proper keywords for your website is not just about picking up a random keyword that fits the content. It is more about choosing the ‘right’ keywords for your website – content, images, videos, and other elements – to rank your website fast in search engines.
SEO – Selecting Profitable Keyword
Having said that, I would like to mention that there’s a bit of scientific equation while figuring out the right keyword for every website that you’ll ever create in your site. I know that you’re sighing in relief as I’ll reveal the exact method I use to rank my website higher in search engines:
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1. How do Search Engine Work?
What would someone who’s interested to know about something do on the Internet? You bet. The first thing most people often do is hook up the Internet, open up their browser, and usually visit Google and type in their keywords. Then Google – the world’s largest and popular search engine – lists the top ten results relevant to the keyword you type.
The top ten sites on the front page of the Google often gets the most traffic. The top 3 sites get’s almost 98% of the total traffic than others, while other sites get 40-50% of the traffic.Similarly, sites that are listed on the second, third, or even fourth pages are also likely to get substantial amount of traffic from these search engines.But beyond these pages, websites usually get lesser amount of traffic.
Relate article: 5 Search Engine Optimization Steps For Top 10 Rankings
2. You Number One SEO Priority
You number one goal should be to target these first pages as websites usually get more traffic from them and they’re completely free or organic. Organic traffic is also known as free traffic as you won’t be paying any fee for people coming to your website. In-organic or paid traffic means that you pay a small amount of fee whenever anyone visit your site. The small ads in text block and link that you see at the right and left column of Google are the example of paid traffic and are the quickest way to get more traffic to your site.
So the best thing for you to do is to obviously put your site at the beginning of Google as you’ll get more benefit from these searches.
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3. Keyword Competition
There are several keywords or keyword phrases in your niche that are always more competitive than the others. For example, Broad keywords are usually competitive and as a result, are usually harder to rank for in the search engines results.
That’s why, you must be careful to choose proper keywords that will help you rank high and drive more traffic to your website.
Related article: How to Search and Analyze Keywords
4. How to Determine Your Keywords?
While determining what your keyword would be, you must be able to put yourself on the shoe of others. For example, you’ll need to think like your buyer or any other person who might be seeking for information that you have to offer. In other words, you’ll have to do a brainstorming to figure out what keywords they might use to look for services, products, or other information.
5. Keyword Tools
Once you’re made a list of keywords that your potential clients type for, you can then dig deeper and see how many searches per day all those keywords in the list are getting. To find searches per day, you can use several online free keyword search tools, including WordTracker, Google Keyword Planner Tool, and Market Samurai, etc.
WordTracker offers a 7 day trial period, while Google Keyword Planner tool is absolutely free. Both are sufficient to get you started if you don’t want to pay right out the bat. Market Samurai is a paid service but offers a lot of in-depth information about the number of searches your keywords gets.
6. Broad Keyword Search
In these tools, you can then enter your keywords from the list and then find out how many searches per day each keyword gets. As a rule, keywords that get more than 100 searches per day are profitable. But keyword that usually get 10 to 20 searches per day means that they might not get a lot of traffic, and hence not profitable for you.
For example, let’s suppose that you sell tennis bats … online. Let’s say you want to figure out how many searches per day two keywords phrases get, the first ‘aluminum tennis bats’, and the other ‘tennis bats’.
Enter each of these two keyword in the keyword tool I suggested earlier – WordTracker, Google Keyword Planner, or Market Samurai. Once you’ve entered the first keyword – the ‘aluminum tennis bats’ – you’ll find that the results weren’t that impressive. While writing this article, the keyword didn’t get too many searches per day, less than 30, meaning this isn’t the keyword you want to target to get more traffic.
But on the other hand if you enter the ‘tennis bats’, you’ll see that it gets more than 700 searches per day. Likewise, down the list, you’ll find other similar keyword phrases that these tool displays. This time I’ll enter the keyword ‘youth tennis bats’ and it gets more than 250 searches per day. Now these are good keyword phrase that you want to target for.
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7. How Difficult It is to Rank?
After you’ve chosen profitable keywords that you want to rank for, the next thing you want to do is go back to Google and search again to find out how hard those chosen keywords might be to rank for at the first page of Google.
For that, enter the keyword phrase into Google and look at the search results. If all the sites listed in the front page are well-established like Wikipedia, CNN, and others, then it might be little harder to rank at the top as your competitor seem solid, well-built, and strong.
Related article: 8 Appropriate Places to INSERT Keywords into Your Articles
However, if you find several pages on the front page of Google as social media sites, blogs, and online shopping sites, then you have a good chance of grabbing that top rank.
8. Bonus: Phrase Keyword Search
You can take one more step by searching your keyword around quotes. For example, type “youth tennis bats”, with the double quotation marks, in Google and look at the search results. In this case, the results shows this particular phrase search returns more than 34 thousand search and almost all social media sites are getting the ranking. This is good news and it confirms that you can rank for this keyword easily in the first page of Google.
Summary of SEO – How to Select Profitable Keywords
In SEO, your number one goal must be to rank on the first few pages of search engines like Google, Yahoo, and Bing. For that, you’ll require to choose a proper keyword that gets both huge amounts of searches per day and easy to rank for as well. In this article, we discussed few steps on how you could select proper keywords using free Keyword tool to find keyword to figure out profitable keywords and determine how easy it is to rank for.
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