If you’re not seeing results with highly competitive short keywords, then it’s time you focus on how to target long tail keywords instead and get high ROI for your efforts, easily and quickly.
Do you run an online store, or a blog promoting other’s product as an affiliate marketer, or simply promoting your service and products? If you’ve answered “yes,” to any of these situations, you probably need to learn the art of how to target long tail keywords as you already know how competitive the market is. There are probably hundreds, if not tens of thousands of sites in you niche who are competing against to be the 1st page of Google. “How does learning how to target long tail keywords will help you beat those competition,” I hear you ask!
Alright, before I show you how to target long tail keywords for niche marketing, let me give you a little background on long tail keywords – what are they, how are they beneficial than other types of keywords like shot/head keywords, and why you need to target these low hanging fruits.
What are long tail keywords?
Long tail keywords are search phrase that include the main (root) keywords, plus other keyword ideas. For example, if your root keyword was “SEO,” long tail keywords for this short keyword would be “SEO tools,” “Blackhat SEO techniques,” “Free SEO keyword tools,” etc. I think you got the idea!
So you see, long tail keywords seem more specific than short keywords like “SEO.” This short keywords are vague as it doesn’t specifically tell what the user(s) may be interested in. Are they interested in tips? Tools? Books?
By just looking at the long tail keywords, you can immediately tell what searchers are interested in. Once you know what your target audience wants, you can then create a unique and fresh content around it. If your visitors find the article/blog(s) helpful, you’ll generally be rewarded in number of ways – you’ll start to see rise in website traffic, online mentions through comments, shares, FB likes, and ultimately help you become one of the leading authority figure in your niche.
Once search engines sense that you’re site (page) is popular, it will start to view you as an industry figure and they’ll not hesitate to rank your site over others if others aren’t as popular as you.
But if you’re just starting your blog, site, it wouldn’t be wise to target short head keywords as these broad search terms already have plenty of competition, although they have high search volume, and you’ll definitely have a tough time ranking for these keywords any time soon. You’ll likely quit sooner than you’ve begun because you’re targeting the whole set of wrong keywords. But long tail keywords are here to assist beginner online entrepenuers to quickly (3-4 months) rank for some of the low hanging fruits, as they’d like to call, and reap the rewards you’ve been waiting for.
Why target long tail keywords?
Let me summarize why you should target long tail keywords before I explain how to target long tail keywords.
- Unlike short keywords which are broad, long tail keywords are very specific and hence will bring traffic that will likely convert
- They have less competition because the market is relatively new, meaning you can get quick and easy rankings in the 1st page of search engines, where almost 80% of search traffic will find you and your site.
- If you’re a beginner small business owner, it is wise to target long tail keywords without having to spend thousands of dollars to be in the top 10 position on Google.
- If you’re running an online store, or any niche site, the best thing you can do is use long tail keywords (use them at least 80-90%) to optimize your site and its content.
If you’re a newbie and looking for how to target long tail keywords in a very competitive niche with a tight budget, then you’ll have to make sure you optimize your site and content (pages and blog) around it. That means you’ll have to insert the long tail keywords in your page title, meta description tag, headers, and on the content body to get quick and easy rankings instead of going after short tail keywords that you’ll have a difficult, or will never rank for anyway.
Instead of inserting long tail keywords in an existing content, it would be highly beneficial if you could create unique and fresh articles.
So basically, your plan would be:
- Create page(s), blog(s), and ad copies using long tail keywords first.
- Rank for these long tail keywords for, get visible on search engine result page(s), and hence, get more backlinks to your site in order to supplement through to your short tail keywords.
- Once you start seeing rankings for long tail keywords, then start using both long as well as short tail keywords in your article, blogs, and pages, and keep on growing on both fields.
- Do a quick search using your keywords and note down the top 10 ranking domains. Type “[keyword] site: [rankingsite.com]” in order to see how many the ranking site uses the keyword and in which context. These websites are your benchmarks. Emulating them in order to learn what works would be great, and putting your own unique twist on it will help you start from the right path. Just avoid blatantly copying and duplicating their content, though. Also, make a note of their meta tags, how they’ve used keywords in their content, and where do they bring backlinks from. Once you’ve identified this, your job is to do one better than them.
- Write in-depth and unique content around the long tail keyword. If you were trying to rank for long tail keyword like “how to target long tail keyword” and “top 5 free keyword research tools for niche marketing,” make sure you write really informative content about the both subject. That means try to use multiple long tail keywords around the root keywords, by using one of the free keyword research tools and offer as much value as you can. Do not just create content just for the sake of rankings.
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