So now that you know how to set up a blog, you’ll need to market it properly so that you can bring hungry traffic (your potential customers) to your website.
And, that’s what we’ll focus on today.
In today’s post, you’ll learn:
- … 27 simple, fast, and highly effective “traffic accelerator strategies” which will increase your website traffic up to 30%, almost overnight…
- … How to write “killer headlines” that’ll grab your reader’s attention cold, and pull them into your website instantly.
Here are 21 ways to increase website traffic:
Traffic Tactic #1: Advertise
You can utilize paid search, social media advertising, and display advertising to drive tons of traffic to your website.
All these advertising efforts will help build your brand and get your site in front of your people.
Think about what you want to achieve: do you want to grow more traffic, or are you looking to boost conversions too?
Then, according to your goal, adjust your paid strategies as each channel has its own good and bad points.
Thinking about your goals before reaching your credit card will help you target ‘right’ audience and get the most out of your investments.
For example, if you were hoping to bring more traffic that would result into more sales, then you will need to go after high commercial intent keywords, as part of your paid search strategies.
Although the competition for these keywords is high, the payoff can be worth all the effort.
Traffic Tactic #2: Get active on social media
It is not just enough to produce content for your website and hope that people will find you.
You will have to more active.
That means after publishing your piece of content, you will also have to share them on social media channels to advertise your content in order to increase website traffic.
Twitter is ideal for sharing short and interesting content, whereas Google+ can show up your site on personalized search results.
If your blog posts are image-heavy, then social sites like Pinterest and Instagram would drive more visitors to your site.
Traffic Tactic #3: Experiment
There is not a magic bullet for content marketing success.
You will have to try different approaches and methods to make your content as appealing as possible to your audience.
That means varying the length of the post and using different format of your content (eBooks, infographics, videos, e-newsletters, etc) for different kinds of readers.
Here’s a short tip: Mix shorter, news-type blog posts (around 500-800 words) with long-form content (above 1200 words) as well as with videos, infographics, and presentations to drive more website visitors.
Traffic Tactic #4: Write killer headlines
Headlines are an important part of your content.
Without an irresistible headline, even the most formidable content will go unnoticed.
Before writing content, you also need to master the art of writing headlines.
Did you know that writers at Upworthy and Buzzfeed often write up to twenty different headlines finally choosing the one that will send them the most traffic?
So, before you hit that ‘publish’ button, make sure to take out some time for your headlines.
Traffic Tactic #5: Target long-tail keywords
Once you have created content around all of your highly commercial (competitive) keywords, then start focusing on long-tail keywords as well.
Most web searches are performed using long-tail keywords.
That means if you are not targeting long tail keywords while setting up your paid search strategy or performing SEO, you are missing out a lot of useful traffic.
Traffic Tactic #6: Write guest posts
Write a guest blog post to bring more traffic to your website.
Invite other bloggers in your niche for guest blogging on your own site.
They are more likely to share their guest article and link to it, which will bring additional new readers to your site.
Just make sure you create high-quality blog posts without too many links on it (spammy links) because Google is getting smarter and punishing sites posting low-quality guest articles.
Traffic Tactic #7: Build an email list for e-mail marketing
So many people and businesses are focusing on producing quality content and social media to attract new customers through content marketing, but…
… they are also ignoring one of the most effective traditional methods.
Email marketing can be a powerful tool.
Even a moderately successful email blast can bring a significant amount of traffic to your site.
Also, you could drive more traffic to your website through “word-of-mouth marketing”, particularly from people who are already using and enjoying your products or services.
Just be careful not to explode their inbox with emails after emails about every single update in your business.
Simply send a friendly reminder about a new product or service to help boost website traffic for free.
Traffic Tactic #8: Write MORE blog posts
Writing more helps drive more traffic.
Writers at Entrepreneur recently did an experiment, where they increased their blogging from twice per week to over 10 posts per week.
The result was staggering.
Their website traffic increased 300% in just two months.
This wasn’t simply a coincident.
Another company Convirza did a similar experiment and got even better results.
Just find your magic number and stick with it.
If you’re out of clue how to create articles, click here to learn secret tricks to CREATE ARTICLES, within 30 minutes!
Traffic Tactic #9: Optimize your website for SEO
Do not try to trick search engines for better and higher rankings because that is simply a losing battle.
Instead, spend time on your website for SEO optimization.
Make your website as good as possible for search engine robots… so that they will know exactly what your site and content are about… and index your pages/posts properly and quicker.
Use software such as SEMrush to perform a complete SEO audit and fix problems it displays to you.
Traffic Tactic #10: Interact with others on social media
It is not enough to just share your content on social media.
You need to actively participate in the conversion too.
If you have a Facebook or Twitter account, then join group discussions using relevant hashtags.
Leave comments on other’s posts, respond to other’s comments on your Facebook, and answer and engage with your readers.
Nothing makes people unhappy than using social media just to broadcast a message.
Use social media to interact with your fans too, just as it was intended.
Traffic Tactic #11: Keep a close eye on your Analytic’s data
Google Analytics is a great (free) tool that provides invaluable data on just about every aspect of your website… from where your visitors are located and what are some of your popular posts.
Therefore, examine your Analytics data, and use that information to tweak your content marketing and promotion strategies.
Look out for posts that are proving most popular on your site.
Inspect your site to find how, when, and where your site visitors are coming from.
Traffic Tactic #13: Optimize your blog posts
There are three things you need to take care of when optimizing your pages and blog posts for search engines: insert keywords in your Meta title, description, and keywords.
This is such a simple thing that most marketers often overlook this step when publishing their piece of content on their site.
Do not repeat the same old mistake and take the time to do each time…
… and soon you will start to rank better for your keywords and phrases faster.
Traffic Tactic #14: Post blog posts regularly
The longer you are in a business, producing high-quality content, the more likely you are going to pop up in search engine results for all important keyword phrases in your industry.
Therefore, starting a blog and producing a bunch of content is all nice and good, but keeping those activities going for years as opposed to months (or weeks) is what makes the huge difference.
Traffic Tactic #15: Create a top 10 website blog
Find top 10 blog post in your niche and write a post about them.
Use Google to find top blog posts in your niche.
For example, you could search using the following keyword: “ways to increase website traffic”. (Make sure to include “quotation” marks around the query.)
This search query will list only the websites having content with that exact keyword phrase so that results will be accurate to your search.
Next, start writing about them.
Traffic Tactic #16: Make comments on relevant blogs
If you have a blog, most probably you visit at least few sites that are relevant to your business on a regular basis.
So why not join the conversation?
Well, commenting does not necessarily guarantee an immediate rise in website rankings…
… but making yourself heard by posting insightful, relevant, and engaging comments on sites and blogs is a great way to reach out to others…
… which will eventually bring you more traffic to your site.
Just remember one thing: just like with high-quality blog posts, posting useful and relevant comments are key to your success.
You must be engaging people in your niche, not dropping a massive number of backlinks on unrelated websites.
Traffic Tactic #17: Share your posts on LinkedIn
LinkedIn has evolved much more than just a place to find a job online.
The world’s biggest social networking platform for professionals has now become a content publishing platform… which means you should be posting content on LinkedIn on a consistent basis.
Doing so will not only benefit your site with more traffic, but it will also increase your profile within your industry… particularly if you have a moderate to a large following.
Traffic Tactic #18: Interlink your blog posts
The strength of your link profiles is not only determined by the number of external links to your blog posts but also can be affected by the internal linking structure.
When creating a new content, find opportunities to link back to existing and relevant content on your site.
This will not help with SEO, but also results in better and useful user experience… which is the foundation of increasing traffic to your website.
Traffic Tactic #19: Make sure your site loads fast
Does your website load fast or you have to wait for 10 seconds before you can view anything meaningful?
If your site takes long to load, then your bounce rate will skyrocket.
Ensure your web pages are technically optimized as possible, including page structures, image file sizes, and any third-party plugin you are using.
The faster your website loads, the better your results.
Traffic Tactic #20: Use videos into your content marketing strategy
Text-based content is valuable for your website…
… but video can also become a valuable asset in driving new visitors to your site as well as engaging them.
According to this infographics, information retention is dramatically higher for visual materials than it is for text.
This means that creating video and sharing on video-sharing sites such as YouTube and Vimeo is an excellent way to grab and hold the attention of the new audience… and significantly boost website traffic.
Traffic Tactic #21: Submit your blog posts on content aggregator sites
Submit your content to content aggregator sites such as Reddit for referral traffic.
Do anything, but spam, to get traffic.
Just find a relevant subreddit, submit your content (highly relevant and useful)…
… and links (include not more than 2-3 links per article)…
… and watch how traffic pours into your website.
Traffic Tactic #22: Do competitors research
Do you use software such as Buzzmo to see what your competitors are up to?
If you are not, then you are missing out.
These free online services display social performance of specific sites and its content.
It gives you an overview of which topics are resonating best with the readers and making rounds on social media.
Your job is to emulate that kind of content to drive more traffic to your website.
Traffic Tactic #23: Build quality backlinks (ethical)
In addition to on-page SEO and producing quality content, you should take care of the off-page SEO.
Building keyword-rich backlinks to your website are the basics of off-page SEO.
The best part is these backlinks come for free.
So, ask your friends, fellow bloggers in your niche, influencers in your industry, press, clients, and other credible sources that you interact with to embed hyperlinked keywords back to your site.
If one of your sources has a high page rank, you should immediately see a rise in rankings for your posts in less than 2 months of them being published.
Traffic Tactic #24: Use Google’s keyword planner tool
Use Google’s free keyword planner tool to find some long-tail keywords.
They are less competitive than the short-tail keywords (commercial keywords). , and then,
If you are in a competitive niche, this is probably one of the best ways to start building traffic quickly and engage with them.
Traffic Tactic #25: Produce high-quality content
Google are now rewarding companies and people who publish valuable, useful, and engaging content on a regular basis.
Things such as author rank will play a huge role in organic search results.
So, devise a plan to not only produce content on a regular basis but also to provide value to your readers…
… so that they are more likely to be shared across social channels and have a chance to go viral.
Traffic Tactic #25: Provide value to your readers
If you want to increase website traffic through organic search, then content marketing using blogging and guest posts are the best way to do it.
However, many marketers today put the focus on quantity, and not quality.
If you have a low-quality, useless, and boring content, of course, no one is going to share and distribute it.
That’s why company blog was built.
So, next time before hitting the “publish” button…
… go through your content to revise for spellings and grammar and the content…
… then ask yourself, would you share it with others?
If the answer is a definite yes, then only “publish” your content.
Traffic Tactic #27: Decrease bounce rate
Low bounce rate indicates that your blog posts or web pages are not properly optimized for search engines or search queries.
If this happens for a long time, Google can’t help but drop your web page rankings.
So, check each of your content and optimize them for the keywords or phrase you want to target.
Search engines will love you for it.
Check out my article on 11incredibly powerful ways to reduce “bounce rate” of a website.
There are MORE ways to drive traffic to your website.
Check our these articles:
- 30 creative ways you can drive traffic to your site – part 1
- 30 creative ways you can drive traffic to your site – part 2
- 30 creative ways you can drive traffic to your site – part 3
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