Internal Linking Best Practices SEO

Internal Linking Best Practices SEO
Internal Linking Best Practices SEO

Internal linking is vital SEO tactic for bloggers. In this post, we will look at what internal links are and why they are important for websites. Then, we will unleash 5 internal liking best practices that will boost user experience, page views, and SEO.

What is Internal Link

According to Kissmetric blog post, an internal link connects one page of your website to a different one on the same site – in the internal, the source domain and target domain are the same.

And according to Wikipedia, internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or #domain.

Benefits of Internal Links for SEO

Internal Link structure is very important because:

  • Internal links allows for good website navigation and structure and helps search engines such as Google to crawl different parts of your website.
  • Internal links helps improve the PageRank of each of your pages on your site, which will help them rank better
  • Internal links improves user experience by allowing them to navigate the same site.
  • The anchor text of your links will help Google to understand the context of a webpage and help it to rank better.
  • Links are one of the important factors that search engines like Google consider to properly rank websites.

On the other hand, a website with very few internal links, on the other hand, means that Google bots will have a difficult time crawling and indexing deeper sections of your website.

Lack of internal links will also make your users difficult to find pages on your site.

For example, search for the term “#internal link” on Google, and you will find Wikipedia page for Internal Link as the 1st result.

Check out that page to see the internal link structure on Wikipedia. You will soon notice that they link all of their important keywords to specific pages on their site.

internal link structure of Wikipedia
internal link structure of Wikipedia

This will massively help improve user experience, page views, and SEO.

Example of Internal Link

You can make your header linkable like this:

<h2><a name=”related”>Related article</a></h2>


<h2 id=”related”>Related article</h2>

Then link to it:

<a href=”#related”>Go to the related article</a>

7 Unavoidable Internal Linking Best Practices You Should Master:

1. Create tons of content on your website

In order to create tons of internal links on your website, you need to create tons of content too.

Using keywords in your niche create as much content as you can. Try to create content for each keywords in your list. This way, you will have tons of keyword specific content on your site to link to.

2. Use relevant keywords as anchor text

When creating internal links, make your anchor text relevant and useful. By using relevant and useful keywords as an anchor text, you will also help other pages on your site rank better.

There is a handy WordPress plugin called SEO Smart Internal Links. This tool automatically hyperlinks keywords to other internal pages on your site.

You can customize it to link only specific URLs, keyword, and phrase.

The drawback of using this tool for internal linking is that it does not look natural. If used incorrectly could also land your website to Google penalties and poor user experience.

3. Use breadcrumb navigation to your site

Breadcrumbs are navigational feature that tells the visitor where they are on a website. In addition to helping visitors on your site keep track of their location on the site, they also dramatically improve the internal link structure of your site.

breadcrumb improve the internal link structure of your site
breadcrumb improve the internal link structure of your site

Many website themes have breadcrumb feature by default. But if your theme does not support breadcrumb feature then there are few handy WordPress plugins available such as Yoast Breadcrumbs.

4. Use related posts or popular post plugin to improve user experience

Install related post plugins or most popular content plugins to link to relevant and popular content on your site. This will help improve user experience, visitor engagement, and page views – all helps to decrease overall bounce rate of a website and improve SEO.

Install related post plugins or most popular content plugins to link to relevant and popular content
Install related post plugins or most popular content plugins to link to relevant and popular content

If your visitors enjoyed reading one of your articles, they might also be interested to read another related article on a similar topic. Personally speaking, after using WordPress Related Posts Plugin, I improved the page views of my site by 7%.

Remember, Google and other search engines look for all these cues to rank your site better.

So, go ahead and use related posts on your website. It’s free and easy to install.

5. Use a reasonable amount of internal links per page or post

You do not have to build tons of internal content per page. As per Google instruction, you should always “keep the links on a given page to a reasonable number.”

But what is the reasonable number?

Well, we actually do not know. In fact, nobody knows exactly what that number is.

Even Matt Cutts has been vague about the number of internal links allowed on a page.

“Your PageRank is divided by the number of links on a page. So if page A links to page B, C and D, that PageRank is split into three. If you have hundreds of links, it is divided by hundreds, and so forth,” Matt explains.

So, should you add more than 100 links in your page?

But those 100 links includes all the links on a given page – including footers, navigation, ads, headers, and everything else.

When it comes to internal links, it is wise to stick to around 10-20 links per page, depending on the length of your page.

I often write over 1,000 articles and I do not have link-heavy navigation and footers, so it is not a problem for me to throw around 10 to 20 or even 30 internal links I required.

Tip: Don’t just hyperlink using the same keyword. Try to use different keywords to hyperlink.

Internal Link Plugins That Will BOOST User Experience, Page Views, and SEO

In order to build proper internal links structure, you also need creative internal link plugins and tools.

Small blog with 100- 200 pages) may not need these tools. And, you certainly do not need any internal link plugin if you have been doing internal linking manually from the beginning.

But if your website contains tons of content, you can use these WordPress internal link building plugins to make your task easier.

Here are some of the best internal link plugins that WordPress offers:

  1. No Follow PluginThough it is not directly related to internal links, nonetheless, you can use this plugin to make your links either “followed” or “no followed.”
  2. Internal linking for scheduled postsIf you have tons of content that you will publish after a given time and want to internal link to them, then this simple plugin help you adding internal links to and from.
  3. Internal link building pluginYou can use this tool to automate your internal link building structure by specifying keywords and URLs to hyperlink to, after content creation. You can link to specific words for which you want your links to be indexed. In case of affiliate marketing, you can also no follow the links.

Over to you

Internal linking undertaken when keeping these 5 tips in mind will help your boost user experience, page views, and SEO rankings.  It is not that difficult, complicated, and overwhelming. The good thing is that you will create a strong link profile and better SEO by regularly internal linking to your pages.

So, go back to your old content to ensure that it has sufficient internal linking.

What do you think? Have you used these internal link building strategy for your website? Which strategy will help build a formidable internal link for your site? Please comment below!

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    • Hi thanks for stopping by and commenting 🙂

      I suggest that you use both “exact matching anchor text” as well as “synonyms” proportionally, like 1:1 ratio, or something close.

      This is because you want everything to appear natural … like a human wrote it, not a robot wrote it, which Google is always looking for these days to remove low quality sites off their top 10 rankings.

      Do you have any other questions? Please feel free to ask! Regards