If you read our previous article on Keyword Research: How to Search and Analyze Keywords, then probably have found an offer you want to promote. So, after finding the product you need to … well, wait a second! We haven’t looked at finding a product yet, have we? 🙂 Okay, you’re right about that.
I was just trying to get your “undivided” attention here. 😉
In next few articles, I’ll be walking you through how to look and find products or affiliate offers to promote and start earning money. After finding offers, you will have to come back to this article as we are going to discuss few crucial basic steps of keyword research and analysis.
Keyword Research and Analysis – Three Main Criteria
What we’ll be looking in the Google Keyword Planner tool are three main criteria: first, we will be looking at total number of keywords, and then we will look at the search volume – how much search the keywords gets each month – and finally, we will look at the quality of each keyword – how well they convert.
Keyword Research – Performing the Keyword Research
Okay, let’s look at how to analyze keywords after finding the product or affiliate offers.
First, we will go to the Google Keyword Planner tool and type the product name or the affiliate offer.
Second, select the “advanced” option. Under the country section, we will simply choose “United States,” even though we are not residing inside US. This is because unless you have country specific affiliate offers, that’s where you are going to get most of searches from.
Finally, hit the “search” button. Don’t forget to sort the result by “volume.”
Let’s look at our search result now. For the sake of this guide, we’ll look at a “Godaddy.com” as our product keyword. It looks like this keyword contains at least 60,500 searches per month (low competition) from the US.
Now, let’s look at each three keyword research and analysis criteria to know the worth of keywords associated with this product name.
Keyword Research – Three Keyword Research Criteria Explained
1. Keyword Research Criteria 1: Total Number of Product Keywords
First, we will look at the number of keywords this product contains. In the search result, you will find several keywords containing our product name or few more variations of it. But one thing is for sure: we want to make sure that there are at least 5 main keywords, regardless of its search volume.
If you found more than 5 keywords for this product, just remember that our first keyword research and analysis criterion is met. However, if there are more keywords, even the better as each of them represents an “opportunity” to drive MORE traffic to your site.
2. Keyword Research Criteria 2 : Search Volume
In the second step, we will look at the search volume of the product. The search volume criterion is important as it gives an indication of the popularity of the keyword as well as the total numbers of people searching for it. This information will give us an idea to know whether it is actually worth putting up a site and drive traffic to it based on this keyword.
Remember: More searches volume = More Traffic = More Money for you!
When looking at offers, you want to select keywords that have high searches per month. Let’s say you found 5 affiliate offers and run the keyword analysis on all of them.
You find one of them has more than 60,000 searches per month, while others have only 2,000 to 1,000 searches every month. So we will go after those keywords having HIGH searches per month at first, i.e. keywords having 50,000 searches, rather than the keywords having 1,000 searches per month.
That’s the second criteria – at least 2000 search volume for each keyword. So if all other factors are taken care of – the conversion rate is higher and its landing page is awesome– the minimum search volume must be at least 2,000.
But this doesn’t mean you cannot look at keywords having less than 2,000 searches per month. You can! Provided they have high conversion rate and you know that you can easily rank for these keywords.
Keyword Research Criteria 3: HIGH QUALITY Keyword
Now that we have at least 5 keywords having at least 2,000 searches per month, the next thing we will look at is the quality of these 5 keywords. High quality keywords basically give you an indication of how likely the product is going to convert.
Let’s look at these 2 examples. The “go daddy login” keyword doesn’t indicate a person want to buy that product, does it? This keyword tells that the person is looking how to login to go daddy website. So this is not the keyword we want to would target now!
On the other hand, the keyword “godaddy domain” and “godaddy hosting”, which indicates that people are in the verge of buying domain names or web hosting from Godaddy.com. Quality keywords are those who have high conversion rate – people searching for it are likely to buy the product.
So now we have 5 high quality product name keywords having at least 2000 monthly searches.
Keyword Research and Analysis Tip: Using Google Suggest to Find 10 More Hidden “Gems”
Google Suggest, as we discussed in our previous article, is one of the three keyword tools we will always use to analyze our keywords to find out its “worth.” This step is really easy, though.
Keywords suggested by Google Suggest are significant as they not only have “high” search volume, but they also contain long tail keywords that have less competition and easier to get rankings for, particularly if you are starting out!
Related article: How to Use Long Tail Keyword Phrases
Here is how you use Google Suggest:
After entering the main keyword, type space, and then type each single letter on your QWERTY keyword, starting from “Q” and moving on from there, and see what other hidden gems (keywords) come up.
The main point of using Google Suggest is to find hidden keywords left out by Google Keyword Planner tool as they have more potential for traffic, not to mention potential for easy rankings, and ultimately, easy conversion as well.
BONUS: Keyword Research and Analysis Method – Few More High Converting Keywords for YOU
In the final part of this guide, we will use the Google Keyword Planner tool and analyze our product name keyword to see whether we can dig out more high quality keywords to target for.
So, let’s insert the product name keyword, “Godaddy”, again see if we come across any other keyword variation containing it. For example, if you see a keyword like “buy expired goddady domain,” or “cheap godaddy web hosting,” note them down on your keyword list. These are, of course, high quality keywords as people are in the verge of buying the product.
On the other hand, if you come across keyword phrases like “godaddy reviews”, understand that they won’t convert well as the above two. Although people searching this keyword term may be interested in buying the product, however, they’re slightly skeptical and want more information and convicting before making their buying decision.
So the conversion rate of the keyword phrase that includes “review” in it won’t be as significant as the previous two keywords we found earlier. So, we’ll target these keywords towards later, not now! That means, we will first target product name keywords like “buy product name,” “discount product name,” “cheap product name,” before keyword phrases like “product reviews”. Gotcha?
Here’s a dirty little keyword research tip I want to share with you guys for being a loyal reader. If you find long tail keyword phrase like “where to buy product name,” note them down in your excel file.
Not only this keyword is specific and less competitive, but it also indicates that people searching for it are ready to buy the product and simply looking for a place.
Similarly look for keyword phrases, “where to buy cheap product name,” or “where to buy used product name,” and so on. If they show up in your keyword research, note them down.
So, whenever you see these high quality keywords – keywords having high conversion rates – simply go after them first. Another high quality keyword you must go after is “product name location.”
For example, “Godaddy India,” is a high quality keyword as people living in India may be looking for a vendor in India selling the Godaddy domain or web hosting services. You can give specific information to the people who visit your site, tell them what they need to know if they’re living in Canada, and the best place to buy them.
Keyword Research and Analysis Method: What We Learned
Let’s recap what we learned in this article. We learned what need to be looking for in a product name keyword.
- Look at least keyword for a product
- Find keyword phrases having a minimum of 2000 keyword searches per month … the more, the better
- Search for at least 10 extra keywords from Google Suggest
Go after keyword phrases having words like “buy product name,” “best place to buy product name,” “cheap product name,” “product name location,” and so on.
Related article: Keyword Research: How to Search and Analyze Keywords
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