If you are an internet marketer, you already know how important keyword density and placement are. It’s a vital part of optimizing your articles for search engines. Search engine robots often scans a page in a way that makes it even more important that you place keywords at places where they will be found and recognized as a keyword, so that your articles will display in search results when someone searches for that keyword.
What is a keyword then?
Well, a keyword is a key phrase – a word – that is placed in your articles more than one times, and not just once. Otherwise, every word in your article would be a keyword.
When the robot finds that you have placed a word or phrase several times in your article, it will determine that your page will be helpful for people who are searching for that particular word or phrase.
There is also another thing such as over optimizing your articles, also known as “keyword stuffing.” If you stuff keywords in your articles and search engine robot detects that you are trying to trick it in order to influence its search engine rankings for that word, it will penalize your site or page for doing such.
And this may even impact the rankings of your other web pages, and at worst, even get your site blacklisted from a particular search engine if you are found to be stuffing keywords to many times.
Related article: What is Keyword Stuffing in SEO?
Keyword density … what is it?
Well, keyword density is the number of times your keyword is inserted in your article. Others use a percentage to determine how many times they will place a keyword in their article. For example, if you are writing a 500 word article and want to achieve a keyword density of 3%, then you will have to insert your keyword at least 15 times or so.
Doesn’t sound right? Well, yes, there are hundreds of resources and guides out there telling why one keyword density is better over another with their own logical reasoning behind them, but, in the long run you will have to make determine what density is more profitable for your articles.
Each person uses their own density based on their past results. But, as long as you are not over optimizing your articles (keyword stuffing) and making sufficient profits from your rankings, then you can go ahead and choose whatever density you like.
Related article: Why Keyword Density and Placement are Important
So, what is the ‘right’ density?
No matter what keyword density you opt for your articles, it is important to put your keywords more at the beginning and end to produce an hour-glass effect.
You see, having the ‘right’ keyword density in your articles is very important as you will more likely make more profits off it because it will rise higher in search engine results and more people will see it.
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