Success in any type of business usually starts with setting up your company in a proper manner. For example, if you are setting up a real business – a brick and mortar business – its success depends on how you set up the store and its location. Similarly, if you were setting up an online business selling products and services, you need to think in terms of getting ‘targeted traffic’ that are interested in what you have to buy, and present them in a way that motivates those people to purchase what you have to offer them.
Search engine optimization, or SEO, is one of the strategies that most online business owners and marketers utilize to attract the ‘right’ people to their site and also set up their site correctly so that it will be visible when people search on the search engines. In this guide, we will share you couple of tips on how to do basic search engine optimization that will help you improve your overall website rankings, and in turn, your overall revenues, within few weeks and absolutely no cost.
So, what is the idea behind the search engine optimization? It is very simple, but there are many factors involved, which can make someone like you – a first timer – get overwhelm very easily. You must be always worrying about how your website looks, what keywords you are placing on your copy, and if the theme on your website looks good or not, including host of other worries and concerns. However, in reality, there are only few SE strategies that you need to care about when it comes to driving traffic to your site and making sales.
The first thing you need to care about is how much information is covered on a particular topic or niche your website is built around. In other words, how many articles have you written, or outsourced from an article writer.
You see, content is still king on the Internet. The content is what helps people find you and your business. Search engines use these content to determine whether or not your website is worthy of getting good rankings and being found. Therefore, it is very important that you provide unique and quality (interesting) content that not only keeps your website glued to your site, but also motivates them to buy what you have to offer. This in turn will motivate search engines to rank higher in the SERPS so that you can be found easily for the keywords you want to rank for.
Besides the content, you should also care about the links on your copy. This includes internal linking and inbound linking. Internal links are anchor texts that are within your website – i.e. one link on a page pointing to the other on the same site. Internal links are very easy to find for the search engine robots and visitors, and they can travel through your site using these hyperlinks to read all of your content. Whereas, inbound links are links from outside your own site that are pointing back to your site. They are external links pointing to your site, in other words. If you have quite a number of links pointed to you, from wide range of sources (social media, blogs, forums, article directories, etc), that will also inspire the search engine algorithm to rank your higher, allowing you to be found whenever someone types in your main keyword phrase.
By following these two SEO tips, and ignoring all of the other SEO factors (agonies), you will be able to step ahead of your competition when it comes to ranking high organically in the search engines, and also bringing tons of ‘targeted’ traffic to your site who will buy from you, thereby generating more profits for you.
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