Well, many small business entrepreneurs do understand the importance of basic search engine optimization (SEO) while developing their site, as the proper use of keywords into their content will help generate highly relevant articles to bring massive amount of traffic to their site.
However, while they’re too focused devising a killer keyword generation strategy, many small businesses completely overlook the use of long tail keyword on their site.
Long tail keywords are very specific, which are niche-related, meaning you can target a whole new niche using it (we’ll discuss later in the article), and also have high search volume so that you can drive plenty of people to your site and boost conversion rate.
Before you understand should you use long tail keywords in your articles, let us first understand what keywords are and how many types of keyword there are in SEO.
What are Keywords?
A keyword is a search term, a word or a phrase, which is typed in the search engine by a user who is looking for specific information. For instance, if a user was interested on long tail keyword tips, they’d probably use some of the following key phrases.
- “long tail keyword phrases”
- “how to find long tail keywords”
- “what are long tail keyword” … and so on, you see.
But if you are using keyword research tool such as Google Keyword Planner, you’ll soon discover that these keyword phrase are extremely popular, and if you decided to build your website solely around these keywords, you’ll find a very difficult time ranking in the top 10 position on Google.
On the other hand, long tail keyword refers to combination of keyword terms that are very specific, typically having more than 3 words, but still highly searched.
Many studies showed that the longer the keywords people used in their site, fewer impression they received in the search engine result pages (SERPs). While these stats may discourage you from generating long tail keyword in your articles, nonetheless, you should still consider all the benefits that long tail keywords bring to your site.
Example of a Long Tail Keyword
For an example, let’s say that you are running a web design company in Kathmandu, and using a head keyword term in your SEO strategy, such as “web design company,” which, as you know, is very competitive keyword and will become very difficult to rank, especially when you’re just starting out.
However, if you become more specific with these key terms, as to be more clear on what your business is about and what you have to offer, such as “customized and responsive web design services in Kathmandu, I bet there’ll be significantly small competition in the search engines, don’t you think?
To help you answer your question “should you use long tail keyword?” you need to understand that you’ll have to be ready for a simple trade-off, meaning although using more specific keywords will yield fewer search results, nonetheless your web (page) will rank higher and quicker, and that can very well explode organic traffic.
So if you’re considering whether you should use long tail keyword in your post/page(s), we don’t see any reason not to. In fact, we highly recommend you include all types of keywords, including the root (head) keywords, which are 1 or 2 words long and long-tail keywords that are highly specific, and well, long.
Ignoring long tail keyword completely, you’re overlooking a sizable portion of qualified people who are looking relevant services or products you’re offering.
Should you use long tail keyword in your SEO and PPC campaign?
So far, we’ve noticed that using longer key phrase to target PPC ads for your business are highly beneficial. But, just like the standard SEO tactic, less number of people will actually see the ad, but they’ll be more likely to click through it and land on your site. And the reason is simple!
The competition is high for broad keywords, meaning there are many web pages out there trying to rank higher for the same keyword. But if you were wondering should you use long tail keyword, then we think you should as they’re highly “targeted” phrases that people type to actually purchase the product. When people use specific keywords, you should understand that they’re on the verge of making a buying decision.
In the example above, we looked at few competitive (broad) keywords. Now let’s look at some long tail keyword relevant to long tail keyword tips
- “how to find long tail keywords for niche marketing”
- “how to find long tail keywords with market samurai”
- “how to find long tail keywords using google keyword tool”
So, did you notice the difference? Long tail keyword are, well, highly targeted and specific to a general topic.
Create Highly Specific Information
The best thing about using long tail keywords in your articles is that you can create highly specific topics that people may want to learn about, not those same old covered topics that most people write about. This way, not only you’ll be seen as an industry-expert who genuinely wants to help readers find specific information related to their search queries, but you’ll also increase the search engine rankings for most of the pages on you site, not to mention you’ll have highly original content to a specific niche.
Bring Hungry Traffic
In addition to let you generate high quality original articles on a more specific topics, another benefits of using long tail keyword in your article is that it helps bring much more “targeted” traffic, or “hungry” traffic, to your site. While you may use a generic keyword such as “long tail keyword phrases” into your articles, but the traffic that it brings to your site will be very broad.
On the other hand, someone discovering your site through a long tail keyword such as “how to find long tail keywords for niche marketing” is that who is looking for specific information.
So, if you offer them what they’re looking for, you have a much better chance to build “trust” and confidence with them, and ultimately, convert them to sign up for your newsletter, registration, or even purchase from you.
Yes, people who lands on your site through a long tail keyword are more ready to pull out their credit card and click on the “purchase” button or take any other action you want them to. Not to mention, you’ll also find it extremely easy to achieve the top spot on search engines such as Google, Yahoo, and Bing for these long tail keyword phrases.
So, should you use long tail keyword?
Yes, if you’ve been reading all these benefits, then we think it is beneficial for you to sprinkle them into your copies as you will have better chance to drive traffic that converts really well.
If you use analytics tools such as Google Analytics, then you can see all the long tail keywords that people typed before landing on your site. Although long tail keywords can bring almost 50%, or even more traffic on your site, nonetheless, most of the time, it will be only for a single visit, or few visits.
So should you use long tail keyword while writing your post/page(s)?
There are two ways to deal with this question.
First of all, we suggest you should use long tail keyword because when you’re writing an original article for your blog/site to help provide insightful articles to your target audience, you’ll naturally insert long tail keywords into it, without even thinking about it.
So, as the post/page(s) continues to grow over time, more and more visitors will land on your site using more of these long tail keyword phrases, meaning the “tail” will continue grow longer, and longer. In fact, you’ll realize the people will start to find you on the Internet using keyword phrases that you never thought of yourself before.
This is why it pays to focus each page/post(s) on your site on a specific topic, rather than going after broad search terms, that offers specific and useful information for a handful of people out there.
Long Tail Keywords
Long tail keywords, or LTK, are also known as the lower hanging fruits as they’re easier to rank for on search engines than broad keyword terms.
However, a list of LTM keywords will still drive the similar traffic to your site, and rather quicker, than going after strong head term and fighting with your competition.
Identifying Long-Tail Keywords
The ideal way to find long-tail keyword for your site would be to run a PPC campaign, and see what search strings people actually type on search engine box. Although most users use short key phrases, but day after day, they’re getting longer and longer, especially when Google has become so smart to understand what people are looking for – now they even suggest some keywords along with the head terms to find specific topics that are popular.
Long Term Goals
You see, like everything else, SEO is also about setting a long term goal. For example, if you’re targeting highly competitive keywords, it could take months, if not years, to see significant amount of result and rankings in the search engine result pages.
And then, you’ll have to keep looking at your competition too as they’re also constantly changing their own SEO campaigns, month after month. Not to mention, your audience are also using long term search engine keywords to find exactly what they want on the Internet.
If you’re running a local business, you should use local long tail keyword to target people around your geographical area using search terms such as “how to find best web design company in Kathmandu.”
Optimizing your site and its content for local searches will bring tons of organic traffic to your site to boost sales for your local business.
Ideally speaking, use short keywords on your homepage that describes the overall theme of your business, the products and services you have to offer, while sub-pages can be used to target less competitive long tail keywords as well as head terms.
You see, ranking well for long tail keywords is far better than not ranking for anything at all. The KEY strategy is to devise a SEO tactic that blends both head (broad) keyword term as well as long tail keyword. To achieve the coveted top 10 position using head term may take several months, which depends upon many factors.
On the other hand, long tail keywords lets you achieve early rankings for keyword terms that are less searched, but brings highly targeted traffic.
Tell us about your SEO strategy? Should you use long tail keyword?
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