So, why do so many people fail in affiliate marketing?
Today, more and more people are entering into affiliate marketing programs, just like you. In fact, today, affiliate marketing has become one of the most effective ways of making a full-time income through the Internet.
And just like in any other types of business, the amount of profits generated through affiliate marketing will depend on effort and ‘strategies’ that the affiliate utilize to advertise, promote, and sell merchant’s products and services.
As affiliate marketing expands day after day, competition will likely go up too.
In order to thrive in this industry, an affiliate marketer needs to be slightly creative. He/she needs to use unique and effective tactics to entice his/her visitors (or potential buyers) to purchase products and services offered.
If you compare with ‘traditional’ way of advertising, affiliate programs seems to be more effective, cost-efficient, and risk-free. Still, many people fail in affiliate marketing. Why?
In order to thrive in this industry, an affiliate marketer needs to be slightly creative.
There could be many reasons as to why people fail in affiliate marketing. Perhaps, there are different areas in the program that one needs to look into to find where they could have gone wrong!
Related article: 11 Amazing Benefits of Being an Affiliate Marketer
Why They Fail #1: Lack of Proper Advertising Strategy
The most crucial aspect of the affiliate program is ‘advertising.’ Many affiliates simply fail in affiliate marketing because they lack determination, dedication and hard work, which is crucial in any type of business.
It is true that sometimes you get lucky, but you cannot only rely on it.
Affiliate marketing is NOT as simple as redirecting potential customers to the merchant’s site.
And if you want to make it BIG in affiliate marketing, of course, you will have to invest a great deal of time, energy, and other resources in promoting other’s products. As mentioned above, the competition is very tough and more and more customers are getting wiser too. After all, everyone wants to buy the best product – i.e. pay less while getting more in terms of quantity and quality.
Related article: Google Adsense Profits Mixed with Affiliate Marketing
Why They Fail #2: Lack of Preparation
Another reason why anyone may fail in affiliate marketing is lack of preparation, whether he is an affiliate or a merchant. The most important aspect of preparation is ‘researching.’
- On merchant’s part, he/she has to be very selective in choosing the ‘right’ affiliate partner to promote his products and services through affiliate programs. In order to find the best partner, he/she has to spend a whole deal of time in searching for highly interested affiliate(s) whose websites fits exactly to match his/her products and services.
- The affiliates, on the other hand, also has to research for good-paying merchants before signing up for an affiliate program. In addition, he/she also has to ensure that the merchant’s products and services match his interests so that he can give his undivided attention to the program. To get this valuable piece of information he can join affiliate forums. There, he can compare different affiliate programs, read articles on affiliate marketing, and learn tips and strategies from ‘experienced’ affiliate marketers who know how to choose the best merchants and products that has high conversion rate.
Related article: 4 Different Types of Affiliate Marketing Revealed
Why They Fail #3: Lack of a ‘Good’ Website
Your website is a vital tool in the whole affiliate market game. As an affiliate marketer, you should plan how your website is going to be like – from domain name, web hosting, and design to the layout, the content, and the ads.
Some website visitors are very particular about what they see at first glance. Hence, if they find your site not attractive enough, they will NOT read your content even if it has so many things to say and offer.
Others look for information more than anything else. So, affiliate marketers who have ‘rich-content’ website usually prosper in this type of business because the content boost traffic to their site.
Websites having high-quality content – content that are ‘keyword-rich’ and more importantly, filled with useful and relevant information about the product and not just filled up with hyped-up advertisements – allows you to earn BIG in affiliate marketing even if you are sleeping.
Related article: 5 Steps to Creating a Catchy Blog Post
If you cannot even maintain the interest of your website visitor, how can you lead them to the merchant’s website? You see, in affiliate marketing business, NO CLICK-THROUGH means NO SALE and hence, NO INCOME on your part.
remember: No Click Through = No Sales = No Income
Why They Fail #4: Not Having Proper Top Level Domain Name
Another important aspect of affiliate program is selecting a ‘top-level domain’ for your website. Many affiliate websites do not appear higher in the search engine results simply because affiliate managers deem them as personal sites. Similarly, major search engines (Google) and directories may assume that your site is temporary ones, and hence, they will not list it in their directory.
So, before you decide which domain name to buy, first know what you are going to promote. Many people fail in affiliate marketing simply because their sites do not have appropriate name.
So, even if they have products and services that the customers might be looking for, the customer assume that the site is not relevant to their interest, and thus, they will not enter the site.
Related article: Is it Worth Having Your Own Domain Name or Web Hosting
Why They Fail #5: NOT Willing to Make Mistakes, Learn, and GROW
Another reason why so many marketers fail is that they are not willing to learn. There are so many things for affiliate marketers to learn. So, he/she must continue to educate himself/herself about this industry so that he/she can improve his marketing strategies.
Many fail because they do not want to make mistakes, learn from it, and grow in their business. They are only focused on making quick bucks.
So, if you want to realize long-term and highly satisfactory results, learn the ins and outs of this business type. Then apply and improve your knowledge, especially basics – from advertising and programming to web design to search engine optimization (SEO) techniques.
In addition, study what your visitors want and need and compare different merchants to find the high performing providers.
Related article: Do You Have What it takes to be an Affiliate Marketer?
So, Do You Now Know Why So Many People Fail In Affiliate Marketing?
Perhaps you know by now, and still not seeing results you have been looking for. I would suggest that you keep on trying; do not give in if your first few attempts did not pay off.
Over tens of thousands of people join affiliate marketing program knowing how it can generate skyrocketing income for them. Therefore, they hurry and sign up for any affiliate program they find, WITHOUT carefully understanding every aspects of building a successful business.
Moreover, when they do not see results instantly, they quit and sign up for another program. They repeat this process repeatedly, sometimes simply copying links and referring to people.
However, if you have read this article, you already know by now that by simply signing up for an affiliate program will not generate results (income) for you. You now understand that you need to work on your advertising strategies and learn to be patient.
Related article: How to Set Yourself Apart from Other Affiliates
Therefore, if you simply persevere, you never know how much you can make from affiliate program. You could be quitting your arduous and boring life in your office and make a full-time income from the comfort of your own home, or live and work from anywhere around the planet.
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