In a competitive Internet environment, the significance of driving highly targeted traffic to your website cannot be overemphasized.
Driving traffic (visitors) to your website can mean earning enough money for survival, especially in the cutthroat world of online commerce.
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Getting the top 10 rankings in search engines can be tough. Fortunately, there are plethoras of marketing strategies that you can utilize to drive more traffic to your website.
From paid advertisement to affiliate marketing, there is wide range of strategies that you can apply on your website. However, you need to ‘pay’ for these services for promotion.
Nonetheless, there are also techniques to promote/market your website and increase website traffic WITHOUT spending anything at all.
And writing articles is one of the best ways to promote your website as they can be very effective. How? Here are seven ways in which writing articles can help explode your online business:
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7 Ways Writing Articles Can Explode Your Business
Way #1: Reach out to more people
Once you learn how to create good articles for your website/blog, share them with others. Either you can publish your articles on your website, or you can submit them on popular websites such as articles directories, forums, and Web 2.0 properties.
By sharing your articles with others, you not only give exposure to your ideas, but also to your website. Just include a backlink to your website along with your information in the ‘resource box.’
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This way, you will get better exposure and free advertising as well. Submitting your articles on popular e-zines and taking advantage of their popularity is one of the important strategies in the online world.
Other sites who find your articles relevant and useful may also link back to you, thus, increasing your link popularity.
Understand that most people are looking for information on the web, and by filling this demand with your high quality article; you ultimately reap all the rewards of more exposure and higher website traffic.
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Way #2: Get Free Advertising
Submitting your good articles to other websites than yours gives you an opportunity to advertise it without having to pay exorbitant prices.
Although it is highly advised to refrain from using marketing jargon and make it useful and relevant to your readers, you can still include your website URL in the resource box.
By submitting relevant and useful article for your readers, you are creating a good impression for your website, which eventually leads to a visit and hopefully a purchase.
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Good quality article is far effective and better than writing just a few lines of text for ad space. You have a very good opportunity to pre-sell your product(s) or service(s) to your visitors, or prospective customers.
Way #3: Get High Search Engine Rankings
Creating articles on a regular basis on your website can significantly increase its search engine rankings. For that, simply publish your article on your website and make it search engine friendly.
To make your web page that contains your article search-engine friendly, use top-ranked keywords throughout your articles (page title, H1 and H2 tags, image alt tags, etc) as well as in Meta tags.
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Once you have optimized your web page, publish it immediately. Search engine robots will crawl through it and you will gain a boost in search engine rankings.
Remember that optimizing your content for the search engines is a very effective strategy to achieve high rankings in search results.
Ways #4: Gain Link Popularity
Instead of wasting your time trying to build reciprocal links with other sites, you can simply submit your articles to other sites.
Do not forget to include a backlink to your site in your resource box. When these websites pick up your articles and publish it, you automatically gain a link partner.
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Try to get as many link partners as possible. This is because link popularity is one of the key factors that search engine uses to determine the search engine rankings.
Simply remember to make your articles useful and relevant, so that more and more websites will pick it up and publish it.
Way #5: Optimize your Website for High Search Engine Rankings
By making your website rich with keywords, you can significantly enhance its search engine rankings. This is because search engines consider keyword density as one of the key aspects for higher search engine rankings of a website.
However, you should always offer useful, relevant, and interesting content. Never get tempted to overuse keywords just to influence its rankings as this may disappoint many web surfers.
Remember that quality and relevancy are still the most important things to consider while creating articles for your website. It would be even better to your website if you can optimize your articles for search engines too.
Ways #6: Build Good Impression and Reputation
By crafting useful, original, and relevant articles on your website, you give your website a good exposure as well as leaving behind a solid impression among your prospects.
Entice more people to visit your website and hopefully do business with you by establishing an impressive online reputation through your articles.
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When you are seen as an industry expert, you will eventually gain more customers eager to do business with you.
Ways #7: Build Your Online Credibility through References and Testimonies
Definitely, sooner or later, your articles are going to get feedbacks and testimonies as you begin to publish them on your website, or even on popular e-zines and free article directories.
Once that happens, record those positive reviews and comments and use them as promotional materials in your website or in any of your advertising efforts.
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These feedbacks and testimonies will enhance the credibility of your website dramatically, which will help create a lasting impression on your visitors (prospects) as well as your existing customers.
In this highly competitive world, superb credibility and trust may be the only things you need to drive new customers or patronize existing customers.
Useful, interesting, original, and relevant articles are important tools that you should utilize to explode your online business.
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