In the first post, we discussed different aspects of web hosting: what is web hosting, it’s importance, types of web hosting, and why you need one. In this post, we will discuss how to choose the ‘right’ domain name for your business.
Finding the ‘right’ domain name is the most crucial step in launching a new website. Most people often make a connection between a website and a domain name. Let me explain you what goes into finding a great domain name.
Basically, there are two main strategies you need to follow to choosing a great domain name. We will discuss them later, but right now, here are few other things you must consider:
There are over 148,344,875 domains currently registered.
3 Things You Must Consider Before Selecting Your Domain Name:
1) Go after “.com” domain names
A lot of people will consider a website with a “.com” extension to be more valuable. We often trust a website with a “.com” domain extension.
Just imagine that you are searching for a particular keyword phrase, and you see a website with a “mywebsite.com” and “mywebsite.net” – now, which one would you rather choose?
The first domain name Symbolics.com, was registered in March 15, 1985.
2) Avoid using trademarks as domain names
Using trademarks of companies or even being close to it will often land you in troubles. For example, if I were writing reviews for Nikon DSLR Cameras, it would be very tempting to use a domain name like nikondslrreviews.com.
But when the site becomes popular, you will be facing a lot of legal charges. So it is always a good idea to avoid trademarks.
3) Do not use hyphens or number
Sometimes, it could be really difficult to find a “.com” domain name, it happens I know. But do not panic and settle for the less. Website visitors and search engines dislike domain names that use hyphens or numbers.
It also makes it difficult for people to remember your domain name. Just imagine saying this to your friends, “Hey John, my website name is my website store name. Uh, it is actually my hyphen website hyphen store dot com.”
VacationRentals.com was sold for an astonishing $35 million, making it the most expensive domain of all.
2 best strategies to find the best domain name for your business:-
Strategy #1: Brandable Domain
Brandable domain names are domains that do not contain keywords in it and does not have any descriptive meaning. They may have a direct reference to your business products or services, but they cannot be spelled out.
Rather, they convey values, character, symbol, and qualities of the brand, product, or service.
These non-keyword domain names build strong brand value over time; they are even less likely to have already taken. Plus, they also allow for flexibility in the brand as they are not permanently associated with a narrow descriptive category.
Assuming it was not taken already, a great brandable domain name for this website would be “javama.com”. The domain name is short, and it feels “soft,” and most importantly, it is most likely available for registration.
In general, keep your brandable domains as unique and short as possible – not more than a word. A domain name like rrkt.com is very short but not very brandable compared to something such as nicesy.com.
How to create a brandable domain name?
1) Compound words – YouTube is a great example that uses this strategy to create brandable domains. You will need to come up with a list of words that is related to your brand, and then start pairing them until you find something unique and relevant.
2) Use suffixes – Another popular strategy for creating a brandable domain name is using suffixes to an existing noun. Just think of friendster.com, for example.
This strategy of using suffixes in domain names is extremely popular these days, so you will have to put a little bit of work and creativity to come up with a suffix, especially if you are creating a domain name around a common word.
Just Google for “list of suffixes to use in domain names” and start getting creative!
3) Come up with your own – The last and the final strategy to create your own brandable domain name is to make up your own. It worked really well for etsy.com, and it could work well for you too.
All you have to do is wear your thinking cap to come up with something unique that will be easy to remember and catchy.
Remember, when creating a domain name, speak the word out loud. It should not only sound good but also trip off the tongue easily.
If you are trying to generate a certain kind of image through your domain names, make sure it actually generates that emotion. Fairtilizer.com (now a defunct website), for example, would make people think that it must be a website about fertilizer, but in fact, it was a music store.
Strategy #2: Discoverable domains
A discoverable domain name, on the other hand, is the one that will be easily found on the Internet by people who actually do not know anything about your website through web searches.
Unlike brandable domain names, they are usually descriptive and contains keywords or keyword phrases, “sweet-peas.com” for example.
These types of domain names are easy to remember, rank extremely well in search engines, and also tell your visitors immediately what your website is all about.
The downfalls of keyword-rich domain names are that they are usually very expensive to purchase.
Also, sometimes, they feel really very generic, making them difficult to market. However, this does not happen always.
How to create a discoverable domain name?
Use Google Keyword Planner tool to find discoverable domain name for your website.
First login with your Google account, and type the keywords or keyword phrases associated with your business.
For example, if you were reviewing iPhones:
1) Type your keyword phrase in the Google search box.
2) Hit the “Get Ideas” to find the ideas for the domain name.
Then select the keyword phrase and search for Google to see if the domain name is available or not. If it it, go to your favorite domain name registrar to register your keyword-rich domain for your business.
Brandable vs. Discoverable: Which one should you choose?
It depends on how you want to market your business.
For example, if you plan to market your website (drive website traffic to it) through organic search results, rather than through paid ads and creating a “buzz” around your brand by getting mentions on media or on blogs, then you should definitely want to choose a discoverable domain name.
On the other hand, if your marketing strategy is all about creating a “buzz” around your brand, then you should always go for a brandable domain name for your business.
Advanced Tools to Help You Find Your “Ideal” Domain Name
Here are advanced tools to help you find the “ideal” domain name for your business:
1) Use Keyword Analysis Tool
The only tool that you need to know for keyword analysis is Google’s Keyword Planner tool.
This tool will tell you the number of searches a keyword phrase gets per month, which is exactly what you need to tell the size of a discoverable domains market.
2) Use Domain Name Generators
In addition, there are domain name generators that will give you lots of ideas for your domain name.
3) Check Out Domain and Website Auctions
Let’s say your domain name is not available. In that case, you can find your domain names on the following domain and website auctions, even with a website on them.
Chapter 03: Choosing a Web Host
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