Although many beginner WordPress users know which SEO plugins to use on their website, but only few of them know how to use it properly. We asked many of our regular visitors about it but they said, “We don’t know what we are supposed to do with it.”
But even if you don’t know that, you probably understand how crucial it is to optimize your WordPress site and each post for better search engine rankings and driving more traffic to your site.
Here are 5 WordPress SEO tips for beginner WordPress users to optimize their website and web pages and articles for both users and search engines:
Tip #1: Get Your Own Domain & Web Hosting
The first thing you will need to do is to register your own domain name and web hosting account. Of course, there is free blogging platform that allows you to create a nice looking website on the fly, such as WordPress.com, Blogger, and Tumblr, but these free blog set-ups are not useful for your SEO efforts.
Why? Well, experts at Google and other search engines expect that if you were serious about setting up your own website you would get your own web hosting and domain name. Moreover, you already know that Google only points to websites that are trustworthy and serious.
So, it is highly advised that all you new bloggers get your own domain and web hosting account right from the start. I personally use 1and1 to register for domain and web hosting. They offer very affordable and cheap web hosting, in as little as 99 cents per month for 1st year.
- Is it Worth Having Your Own Domain Name or Web Hosting?
- Top 7 Best WordPress Hosting Providers Compared 2016
2) Write SEO-friendly & Catchy SEO Titles for YOUR Blog Posts
When your web page or post display in search results the first thing a search engine user will see is your SEO title – or page/post title – and its description. And, based on these two elements of a page/post, the user will then decide whether to visit your website or go somewhere else.
Although the description may not be the same, as the search engine will display the most relevant part of your body content, your post/page title will be the same.
So, make your SEO title is easy to read and tells your visitors and search engines exactly what your page/post is about. This will help your website visitors know what they will get once they click on the link, and also allow search engine robots to properly crawl and index your pages/posts for future references.
One more thing: do not forget to include your “main keyword phrase” in your SEO title and try to limit its length to 70 characters. For best results, try re-writing your existing article titles like “My thoughts on On-page and Off-page SEO strategies,” or “An overview of On-page and Off-page SEO strategies” into something catchy, such as “On-page vs. Off-page SEO: Which Is Important to Bring More Traffic to Your Site.”
3) Write Content around Your Focus Keyword
The focus keyword is the main keyword used in your post so that it will display in search engine for that keyword. However, if you use highly competitive focus in your articles or posts, chances are that you will most likely face a lot of competition from other reputable and well-established sites.
In this case, you are better off targeting long tail keywords (or low competitive but specific keywords) to bring organic traffic to your site.
Always remember that your website visitors do not think and type like search engines. They are human beings and rather than type a single keyword, they will be using “keyword phrases” to search for information, products, and services online.
So, make sure to include long tail keyword phrases in your posts. SEOPressor is one such plugin that allows you to choose a main keyword for all of your blog posts.
Once you use your main keyword in your page/post, the SEOPressor plugin will show you how many times it has been used in different sections of your post – i.e. titles, Meta tags, h1, h2, h3, image alt tags, etc.
- What are Long Tail Keyword Phrases
- How to Find Long Tail Keywords with Market Samurai
- How to Use Long Tail Keyword Phrases
- Should You Use Long Tail Keyword in Your Articles?
4) Create Internal Links to Your Posts (New & Old Posts)
Internal linking simply means linking one article to the other within your WordPress site. With internal linking, you can send a visitor to read other relevant posts within your website. For example, if you click on the anchor text “”, as shown below, you will be taken to that particular page within that website.
Internal linking is a great way to develop context between your new and old posts and hence passing valuable link juice to each other.
WordPress lets you search for your relevant old posts right from the post editor. Simply press the “Link” button on your post editor and click on the “Or link to existing content”, which will show you a search box.
Look for older relevant posts to link to or type a keyword phrase so that it will display in the results. Then choose the post you want to link to and hit the “Add link” button.
Although internal linking is crucial for better search engine ranking, still many WordPress website owners are not using it often. Here are few things you should consider while creating internal links between your articles/posts:
- Link relevant articles/posts by either using keyword anchor text or the full article title
- Make sure to make your links both user- and SEO-friendly. (Both the user and search engines have to understand what the link is about.)
- Instead of using vague “click here” links, use clear and descriptive internal links such as “click here to learn how to optimize your WordPress site,” or “best WordPress security plugins.”
- Do not overdo it. Only use 3-4 internal links per page. (Only create more if absolutely necessary)
- Make sure to link old posts from new posts and vice versa. Although it is quite a difficult thing to do, especially when there are lots of content on your website, nonetheless, this SEO tactic is very valuable for long-term success.
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5) Optimize SEO Meta Description Tags
There is a myth going around the bloggers that the Meta description tag on a page is dead. But many experts people believe that is untrue. In fact, we highly recommend that you use Meta description for all of your web pages and posts. A well-written Meta description can easily explain what the page or article is about to the user as well as the search engines.
Because the SEO title and description are what your visitors will first see on the search result pages of Google, Yahoo, and Bing, make it clear, descriptive, and helpful to the users. Also, try using your focus keyword at least once in the Meta description tag of your posts.
Remember, the Meta description tag has a 155-character limit. So, stay within that limit while writing Meta description for each page/posts on your site. If it is more than 155 character limit, the description will be truncated and all your time, effort, and experiences would just be in vain.
Therefore, make sure to include your focus keyword in the first half of your Meta description tag rather than later.
Over to you …
Do you think we missed any WordPress SEO tips for beginners? Have you used any of these SEO tactics for your WordPress site to boost its rankings and drive more traffic? Please feel free to share your thoughts, comments, and ideas in the comment section below.
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